Nestlé as a well-known and at the same time controversial company having a revenue of about 80 billion Euros, founded and headquartered in Vevey, Switzerland.
Most of the people are not aware of it while consuming Nestlé products and 95% of the Japanese think it is originated there. Many products are already consumed in the third generation. With 449 factories in 83 countries with 278,000 employees, which is an indicator for an unusual decentralization, Nestlé is the largest food and beverage company in the world and the industry combine with the highest revenue in Switzerland and one of the 50 leading companies worldwide concerning revenue and number of employees. As a very global combine 28% of the food revenue comes from emerging countries in Latin America and Asia, 40% from Europe and 26% from the USA and Canada. Not only the size but also the globalization makes Nestlé be different than all other competitors. Owning six main brands and about 8,500 national and regional brands it gets 70% of the revenue by selling brands that rank on the first or second place in each product segment. Nescafé, as one of the main brands, is the most consumed coffee brand in the world with 3,000 cups a second and Nesquik, Milo and Nescau make Nestlé be number one in the chocolate and malt drink section.
All in all Nestlé is characterized by three important features: strong brands, high presence and a leading position in the markets.
Inhaltsverzeichnis (Table of Contents)
- 1. Introduction
- 2. Biography of Henri Nestlé
- 3. History of the Company after 1875
- 4. Development during the Seventies
- 5. Conception and Structure
- 5.1 Guideline
- 5.2 Corporate structure
- 6. Nestlé in Different Parts of the World
- 6.1 The "Old" Europe
- 6.2 Eastern Europe
- 6.3 Germany
- 6.4 Asia, Oceania and Africa
- 6.5 America
- 7. Variety of Products
- 7.1 Beverage
- 7.2 Milk and diet products, ice cream, cereals, baby care products
- 7.3 Instant products, products for the kitchen
- 7.4 Chocolate and Sweets
- 7.5 Products for Pets
- 8. Acquisitions and Mergers
- 9. Marketing through an Umbrella Brand
- 10. Criticism
- 10.1 Globalization
- 10.2 Artificially Produced Food
- 11. Nestlé on the Philippines
- 12. Current Issues
- 12.1 General Development in 2010
- 12.2 Investigations in India
- 12.3 Halal food
- 12.4 Medical Food
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This text aims to provide a comprehensive overview of Nestlé, a global food and beverage company, from its origins to its current position in the market. It examines the company's history, structure, product range, global presence, and the criticisms it faces.
- The historical development of Nestlé and its key milestones.
- Nestlé's global business strategy and market presence.
- The diverse range of products offered by Nestlé.
- The criticisms leveled against Nestlé, concerning its practices and products.
- Current issues and challenges facing Nestlé.
Zusammenfassung der Kapitel (Chapter Summaries)
1. Introduction: This chapter introduces Nestlé as a globally prominent food and beverage company, highlighting its immense revenue and widespread presence, despite its relatively unknown origins in many markets. It emphasizes Nestlé's decentralized structure, with a significant number of factories globally and a workforce exceeding 278,000 employees. The chapter underscores Nestlé's success in establishing leading market positions across diverse product categories and its global reach, with substantial revenue generated from emerging markets in addition to established economies. A table showcasing revenue distribution across various product segments (beverages, milk products, instant foods, animal foods, and chocolate/sweets) further illustrates the company's diversified portfolio.
2. Biography of Henri Nestlé: This chapter details the life of Henri Nestlé, the founder of the company. It traces his family background, career path, and entrepreneurial ventures leading to the creation of "Kindermehl," a pioneering baby food product. The chapter highlights Nestlé's dedication to addressing infant mortality issues and his eventual sale of his company after achieving significant success with his innovation. His legacy is portrayed as one of innovation and entrepreneurial vision, impacting public health and establishing a foundation for the global food giant that bears his name.
3. History of the Company after 1875: This chapter chronicles Nestlé's evolution from its transformation into a corporation to its status as a global leader. Key acquisitions, such as the Anglo-Swiss Condensed Milk Co and Peter, Cailler, and Kohler, are discussed as critical steps in expanding the company's product lines (including chocolate and instant coffee). The chapter also describes how the company overcame significant challenges, including global economic downturns and world wars, consistently expanding its operations across continents. The fusion with Maggi and the subsequent leadership of Helmut Macher, are presented as significant moments driving sustained growth and solidifying Nestlé's global dominance in the food and beverage industry.
Schlüsselwörter (Keywords)
Nestlé, food and beverage industry, global company, brand management, corporate history, globalization, criticism, product diversification, acquisitions, mergers, market leadership, revenue, emerging markets, infant mortality, Henri Nestlé, sustainable development.
Nestlé Company Profile: Frequently Asked Questions
What is the purpose of this document?
This document provides a comprehensive overview of the Nestlé company, encompassing its history, structure, product range, global presence, and criticisms. It serves as a language preview including a table of contents, objectives, key themes, chapter summaries, and keywords. The information is intended for academic use, enabling analysis of themes in a structured and professional manner.
What topics are covered in the document?
The document covers a wide range of topics related to Nestlé, including: the biography of Henri Nestlé, the company's history and development (particularly after 1875 and during the 1970s), its corporate structure and global presence (across Europe, Asia, Oceania, Africa, and the Americas), its diverse product portfolio (beverages, milk products, instant foods, chocolate, pet food, etc.), its acquisitions and mergers, its marketing strategies, criticisms leveled against the company (globalization and artificial food production), its presence in specific regions (like the Philippines), and current issues and challenges facing Nestlé (including investigations in India and Halal food production).
What is the historical context provided in the document?
The document traces Nestlé's history from its founding by Henri Nestlé to its current status as a global leader in the food and beverage industry. It highlights key milestones such as the creation of "Kindermehl," significant acquisitions (Anglo-Swiss Condensed Milk Co, Peter, Cailler, Kohler, Maggi), and the company's response to global economic challenges and wars. The evolution of the company's structure and product range is also detailed.
What are the key themes explored in the document?
Key themes explored include Nestlé's historical development, its global business strategy and market presence, its diverse product range, criticisms regarding its practices and products, and current challenges faced by the company. The document analyzes the company's success in establishing leading market positions across various product categories and its global reach, with substantial revenue from both established and emerging markets.
What are some of the criticisms of Nestlé discussed?
The document mentions criticisms leveled against Nestlé concerning globalization and the production of artificially processed foods. Further details on these criticisms are presumably found within the full text. It also mentions current investigations in India and other issues around food production.
What is the structure of the document?
The document is structured with an introduction, a biography of Henri Nestlé, a historical overview of the company, sections detailing the company's global presence and product range, an analysis of acquisitions and mergers, a discussion of marketing strategies, an examination of criticisms, and a look at current issues. The document also includes a detailed table of contents and keywords.
What is the intended audience for this document?
The document is intended for academic use, supporting the analysis of themes related to Nestlé in a structured and professional manner.
Where can I find more information about Nestlé?
The full text of the document from which this preview is derived would contain more comprehensive information on Nestlé. Additional information can also be found on Nestlé's official website and through reputable academic databases and research sources.
- Quote paper
- Laura Klöpping (Author), 2011, Nestlé - A Global Company Comes Under Fire, Munich, GRIN Verlag, https://www.grin.com/document/189280
