HTC Marketing Plan


Project Report, 2011

54 Pages, Grade: 1,7


Excerpt


TABLE OF CONTENTS

1 Executive Summary

2 Situation Analysis
2.1 Business and Product Description
2.2 Environmental Factors (PEST Analysis)

3 Competitive Analysis
3.1 Analysis of Competitors
3.2 Porter Five Forces Analysis
3.3 SWOT Analysis

4 Market Analysis
4.1 Market Size and Potential
4.2 Market Segments
4.3 Target Market

5 Targeting & Positioning

6 Marketing Objectives

7 Marketing Strategy and Action plan
7.1 Product Strategy
7.2 Pricing Strategy
7.3 Distribution Strategy
7.4 Promotional Strategy
7.4 Sales Strategy and Program
7.5 Customer Service

8 Budget and Implementation
8.1 Marketing Plan Budget
8.2 Marketing Plan Implementation and Control

Bibliography

Appendix

Excerpt out of 54 pages

Details

Title
HTC Marketing Plan
College
San Diego State University  (Marketing Department)
Grade
1,7
Authors
Year
2011
Pages
54
Catalog Number
V189338
ISBN (eBook)
9783656136316
ISBN (Book)
9783656136583
File size
12764 KB
Language
English
Keywords
marketing, plan
Quote paper
Tobias Kleinmann (Author)Xin Chen (Author)Ben Jaderstrom (Author)Jolie Pinkerton (Author)Stephanie ONeil (Author), 2011, HTC Marketing Plan, Munich, GRIN Verlag, https://www.grin.com/document/189338

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