Nokia Cooperation is the world leading supplier of mobile phones and a titan of European and world technology. Nokia is now suffering from the economic crisis and from the fast growing smartphone market, where its rival Apple became the leader. Nokia’s history goes back for more than 140 years and it had to undergo different changes and legal environments. The successful development of Nokia has set a great example in the business world in order to learn from its effectiveness in implementing various different strategies which had helped Nokia to secure the position around the world until recently. After a definition of a diversification strategy this paper will than describe a brief history of Nokia. The aim of this investigation is to demonstrate the different diversification strategies Nokia has applied during the past until today.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Diversification
- A brief history of Nokia
- Nokia's unrelated Diversification strategy
- Nokia's related Diversification strategy
- Nokia's Devices & Services
- Nokia Siemens Networks (NSN)...
- Facts and Figures of Nokia in 2010 and 2011
- Conclusion.........
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This paper aims to examine the diversification strategies employed by Nokia, a global leader in mobile phones and a significant player in European and world technology. It will explore how Nokia navigated various market changes and legal environments throughout its long history, with a focus on the different diversification approaches that contributed to its success.
- The definition and application of diversification strategies in business.
- The historical development and evolution of Nokia as a company.
- The impact of unrelated diversification strategies on Nokia's growth and expansion.
- The role of acquisitions and mergers in Nokia's diversification strategy.
- The challenges and opportunities associated with Nokia's diversification efforts.
Zusammenfassung der Kapitel (Chapter Summaries)
- Introduction: This section provides a brief overview of Nokia's position in the mobile phone market and the challenges it faces in the current economic and technological landscape. It sets the context for examining the diversification strategies employed by Nokia.
- Diversification: This chapter defines diversification as a growth strategy, outlining different types of diversification strategies, including related and unrelated diversification. It explores the potential benefits and challenges of each approach.
- A brief history of Nokia: This chapter traces the history of Nokia, starting from its origins as a forest industry enterprise in Finland. It highlights key milestones in the company's evolution, including mergers, acquisitions, and the development of its telecommunications capabilities.
- Nokia's unrelated Diversification strategy: This chapter explores Nokia's diversification strategy during the 1980s, focusing on its expansion into various sectors including machine engineering, chemicals, and consumer electronics. It examines the motivations and outcomes of this approach.
- Nokia's related Diversification strategy: This chapter focuses on Nokia's related diversification efforts, particularly in the areas of Devices & Services and Nokia Siemens Networks (NSN). It highlights the synergies and potential benefits of these related business ventures.
Schlüsselwörter (Keywords)
This paper explores the diversification strategies of Nokia, encompassing concepts such as growth strategies, related and unrelated diversification, mergers and acquisitions, competitive advantage, market share, and the evolution of a global technology leader.
- Quote paper
- Anonym (Author), 2011, Diversification Strategies of Nokia, Munich, GRIN Verlag, https://www.grin.com/document/190107
