The term crowdsourcing becomes more and more popular within the media. Is it only useful for companies? This essay will determine what crowdsourcing really means, how it is used and what the chances for other sectors are. Furthermore, it will provide some rules for successful crowdsourcing.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Definition
- Crowdsourcing in Business
- Crowdsourcing done wrong
- Crowdsourcing for private matters
- Politics and Crowdsourcing
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This essay aims to define and explore the concept of crowdsourcing, examining its applications and potential beyond the business sector. It analyzes the various ways crowdsourcing can be used, including its advantages and drawbacks, and provides guidelines for successful implementation.
- Defining Crowdsourcing
- Applications of Crowdsourcing in Business
- Potential Pitfalls of Crowdsourcing
- Crowdsourcing in Everyday Life
- Crowdsourcing in Politics
Zusammenfassung der Kapitel (Chapter Summaries)
- Introduction: Introduces the topic of crowdsourcing and its growing popularity, outlining the essay's objectives to define, explore its applications, and analyze its potential in different sectors.
- Definition: Provides a comprehensive definition of crowdsourcing based on the works of Jeff Howe and Henk van Ess, highlighting its key aspects, such as the open call for participation and the leveraging of collective intelligence.
- Crowdsourcing in Business: Explores various examples of successful crowdsourcing initiatives in business, outlining key strategies and principles for successful implementation. This section highlights examples like Goldcorp's geological data challenge and the Innocentive.com platform.
- Crowdsourcing done wrong: Analyzes a case study of Kraft's unsuccessful crowdsourcing campaign for a new Vegemite flavor, highlighting potential pitfalls and the importance of user feedback in crowdsourcing initiatives.
- Crowdsourcing for private matters: Explores the application of crowdsourcing in everyday life, examining services like Answerbag.com, Yahoo Answers, and Aardvark that facilitate the seeking and sharing of information and opinions.
Schlüsselwörter (Keywords)
This essay focuses on the concept of crowdsourcing, exploring its definition, application in various sectors, including business, everyday life, and politics. Key terms include: open call, collective intelligence, crowd, incentives, idea jam, interactive town hall, user feedback, and platforms like Innocentive.com and Aardvark.
- Quote paper
- Bianca Affeldt (Author), 2011, Aspects and potentials of Crowdsourcing , Munich, GRIN Verlag, https://www.grin.com/document/191035
