International Marketing Report: Fritz Kola


Master's Thesis, 2011

43 Pages, Grade: A


Excerpt


Contents

Fritz-Kola: The Concept

The UK Macro Environment
Political Factors
Economic Factors
Socio-economic Factors
Technological Factors
Environmental Factors

The Micro Environment
Soft Drinks Market Overview
Consumers Trends
Competition
5-Forces Analysis

SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats

Marketing Objectives
Build brand awareness
Increase market penetration
Make use of Segmentation and Targeting

Strategy
The Ansoff Matrix
Porter’s Generic Strategies
Segmentation, Targeting, Positioning

Implementation
Product
Price
Place
Promotion
People
Process
Control

Bibliography

Excerpt out of 43 pages

Details

Title
International Marketing Report: Fritz Kola
College
Webster Graduate School London
Grade
A
Author
Year
2011
Pages
43
Catalog Number
V191334
ISBN (eBook)
9783656161233
ISBN (Book)
9783656161332
File size
895 KB
Language
English
Notes
Keywords
Fritz Kola, International Marketing, Marketing Strategy, Marketing
Quote paper
Tim Buse (Author), 2011, International Marketing Report: Fritz Kola, Munich, GRIN Verlag, https://www.grin.com/document/191334

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