Abstract or Introduction
The world we live in today is characterised by being smaller than it was before. This assumption comes from the idea that the time for people to travel between continents has been significantly reduced, as well as technology has sped up the process to get information and communication is no longer a barrier. Big organisations have strategically followed globalisation steps and their businesses are now global, i.e., consumers can have the best items from all different countries available in their local markets.
- Quote paper
- Bettina Carollo (Author), 2010, Corporate Management in Action - Nestlé and Globalisation, Munich, GRIN Verlag, https://www.grin.com/document/191736
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