1. Introduction
In 2000 Chamberlin et al. predicted that the World Wide Web will transform the
human society by making all kinds of information everywhere instantly available. By
having a look at the development ten years later, the fact that there were more than
800 million people routinely using the Internet in 2008 (Devezas et.al., 2008) makes it
obvious that the WWW indeed transformed our society. Therefore it also transforms
economy and business.
This business, this assignment deals with, is offering fashion online. E-Business
according to Chaffey (2009), are businesses that transform the key elements of their
business processes through the application of internet technologies. Especially in the
market of fashion it is important to be available 24 hours and 7 days per week for
online-shopping. This helps to improve the competitiveness and the daily business
apart of the offline-stores.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- The Company Desigual
- Brand Analysis
- Website Analysis
- Transactional Facilities
- Social Networking
- Conclusion
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This website evaluation assesses the online presence of Desigual, a fashion brand known for its colorful and unconventional designs. The analysis focuses on the company's branding, transactional facilities, and social networking strategies, evaluating their effectiveness in attracting and engaging customers.
- Branding and Brand Positioning
- Website Usability and User Experience
- E-commerce Functionality and Transactional Efficiency
- Social Media Engagement and Customer Interaction
- Overall Effectiveness of the Online Presence
Zusammenfassung der Kapitel (Chapter Summaries)
The document commences with an introduction outlining the purpose of the website evaluation and the chosen company, Desigual. It proceeds to provide a brief overview of the company's history, its brand identity, and its target audience. The website analysis delves into the design, layout, navigation, and content of Desigual's website, evaluating its user-friendliness and effectiveness in conveying the brand's message. Further, the analysis investigates the website's e-commerce features, including the checkout process, payment options, and delivery methods, assessing their efficiency and ease of use. Finally, the document examines Desigual's presence on social media platforms, analyzing its engagement strategies, interaction with customers, and overall effectiveness in building brand loyalty and awareness.
Schlüsselwörter (Keywords)
This website evaluation focuses on the key concepts of branding, online presence, website analysis, transactional facilities, social networking, user experience, customer engagement, and e-commerce.
- Quote paper
- MSc./ Dipl. Jan Heyn (Author), 2010, Website Evaluation - Branding, Transactional facilities & social networking (www.desigual.com, Munich, GRIN Verlag, https://www.grin.com/document/192571
