In accordance with Carrefour’s global strategy to show presence in all major emerging markets, the company entered India (Economic Times, Dec 31 2010), although the Indian government is still following strict regulations for foreign companies. No foreign direct investment (FDI) is allowed in the so-called multi-brand retail category, that is, organized retail that sell multiple-brands to end-consumers (Chari, Raghavan, 2011). However, there are no such obstacles for the so-called cash&carry retail category, which refers to wholesale retail; thus, foreign companies are allowed to sell goods and merchandise to other retailers, to industrial, commercial, institutional, or other professional business users, or to other wholesalers (Chari, Raghavan, 2011).
Given this situation, Carrefour used an approach to set-up a cash & carry format store to circumvent the barriers imposed by the government (Economic Times, Dec 31 2010). The store is located in Delhi, has opened in December 2010 and sells over 10,000 products in both, the food and non-food category (Economic Times, Dec 31 2010). Using this as a first step, Carrefour will be able to learn and understand the specificities of the Indian market and use the store as a hub for further expansion throughout the market (Economic Times, Dec 31 2010).
Content
1 Introduction
1.1 Scope and Foundation of Paper – Current Issue Defined
1.2 Carrefour in Brief
2 Carrefour’s Framework of Influences
2.1 Business Ideology Influences
2.1.1 Political Influences
2.1.2 Environmental Influences
2.2 Socio-Cultural Influences
2.2.1 Country Level Analysis of India
2.2.2 Consumer Level Analysis – The Indian Retail Culture
2.3 Carrefour’s Internal Influences – Corporate Culture
3 Managing Influences
3.1 Strategic Orientation
3.2 Evaluation Framework for Carrefour
3.2.1 Entry Mode Strategy
3.2.2 Local Response Activities
3.3 Overall Assessment of Carrefour’s Success in India and Future Direction
4 Conclusion and Outlook
5 Bibliography
-
Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. -
Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. -
Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. -
Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. -
Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. -
Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. -
Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. -
Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen.