Homepage > Katalog > BWL - Unternehmensführung, Management, Organisation

Strategic Management in a Global Context impact of the downturn

Name: Strategic Management in a Global Context impact of the downturn
Price: 27.95 EUR
Availability: InStock
Author: Markus Baum
ISBN: 978-3-656-19210-7

Examination and evaluation of the global impact of the downturn on the automotive industry and how the industries have reacted

Wissenschaftlicher Aufsatz, 2010

48 Seiten

Markus Baum (Autor:in)

Leseprobe

CONTENT

About the author

1 Abstract & Conclusion

2 Industry examination and evaluation
2.1 The global downturn - summary of the important events
2.2 Impact onto the automotive industry - PESTEL Analysis
2.3 Reaction of the automotive industry - Porter’s five forces

3 Company examination and evaluation
3.1 BMW AG - company profile and current performance - SWOT Analysis
3.2 Impact of the global downturn onto the company
3.2.1 Value chain analysis
3.2.2 Impact on resources, strategic capabilities and competitiveness

4 Recommendation
4.1 Perspective and recommendations for the automotive industry
4.2 Evaluation of strategic directions and recommendations for BMW
4.2.1 Portfolio screen - McKinsey Matrix
4.2.2 Product and market growth strategy - Ansoff’s Product-Market Growth Matrix

REFERENCES

Ende der Leseprobe aus 48 Seiten

Details

Titel: Strategic Management in a Global Context impact of the downturn
Untertitel: Examination and evaluation of the global impact of the downturn on the automotive industry and how the industries have reacted
Hochschule: The University of Surrey (School of Management )
Autor: Markus Baum (Autor:in)
Jahr: 2010
Seiten: 48
Katalognummer: V193817
ISBN (eBook): 9783656190349
ISBN (Buch): 9783656192107
Dateigröße: 2522 KB
Sprache: Englisch
Schlagworte: industry examination, global downturn, automotive industry, PESTEL, analysis, value chain analysis, resources, strategic capabilities, competitiveness, strategic directions, portfolio screen, McKinsey matrix, growth strategy, Ansoff’s Product-Market Growth Matrix, BMW, strategic management, global context, impact of the downturn, Real estate crisis, Financial crisis, green technology, SWOT Analysis

Arbeit zitieren: Markus Baum (Autor:in), 2010, Strategic Management in a Global Context impact of the downturn, München, GRIN Verlag, https://www.grin.com/document/193817

Kommentare