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Contents
1. Introduction
2. Argumentation Theories
2.1 Formal Argumentation Strategies (Ottmers)
2.1.1. Enthymematic Argumentation
2.1.2. Argumentation Through Exemplification
2.1.2.1. Inductive Example
2.1.2.1. Illustrative Example
2.1.3. Topos
2.2. Content Based Strategies (Janich)
2.2.1. Reference to Product
2.2.2. Reference to Sender
2.2.3. Reference to Recipient
3. Analyses of Strategies of Argumentation in Print Ads
3.1. Method of Analysing
3.2. Analyses
3.2.1. Print Ad 1
3.2.2. Print Ad 2
3.2.3. Print Ad 3
4. Conclusion
Bibliography Appendices
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- Julia Trede (Author), 2012, A Linguistic Analysis of Strategies of Argumentation in English Print Ads, Munich, GRIN Verlag, https://www.grin.com/document/194130
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