Marketing strategies for open-end real estate funds


Term Paper, 2010

44 Pages, Grade: 1,0


Excerpt


Contents

1. Introduction

2. Managing the Marketing Mix of open ended funds
2.1 Product policy
2.1.1 Design of the fund product program
2.1.2 Product design of open ended funds
2.1.2.1 Strategy of product variation
2.1.2.2 Strategy of product differentiation
2.2 Price policy
2.2.1 Pricing of open ended funds
2.2.2 Discount possibilities
2.2.3 Comparison of selected open ended funds
2.3 Distribution strategies
2.3.1 Distribution objectives
2.3.2 Structure of distribution channels in funds business
2.3.2.1 Indirect distribution
2.3.2.2 Direct distribution
2.3.2.3 Multichannel distribution
2.3.2.4 Channel design
2.4 Communication strategies
2.4.1 Corporate Identity as basis for communication strategy
2.4.2 Elements of the communication strategy
2.4.3 Above-the-Line Advertising
2.4.3.1 Advertising in print media
2.4.3.2 Advertising in electronic media
2.4.3.2.1 Applied forms of electronic advertising in funds business
2.4.3.2.2 Key techniques for a successful advertising design
2.4.3.3 Outdoor Advertising
2.4.4 Further advertising instruments applied by investment companies

3. Summary

Reference list

Appendices

Excerpt out of 44 pages

Details

Title
Marketing strategies for open-end real estate funds
College
Nürtingen University; Geislingen  (Fakultät Wirtschaft und Recht, Fachbereich Immobilienmarketing)
Grade
1,0
Author
Year
2010
Pages
44
Catalog Number
V194333
ISBN (eBook)
9783656198611
ISBN (Book)
9783656200192
File size
1422 KB
Language
English
Notes
Oberseminararbeit
Keywords
marketing
Quote paper
Melanie Kotschenreuther (Author), 2010, Marketing strategies for open-end real estate funds, Munich, GRIN Verlag, https://www.grin.com/document/194333

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