The Effects of Integrative Behavioral Prediction and Media Priming on the Hand Washing Behavior of Primary School Children

A study in North Gondar Zone

Master's Thesis , 2011 , 128 Pages , Grade: Very Good

Psychology - Intelligence and Learning Psychology

This experimental study investigated the presence of complementarity between Integrative Behavior Prediction(IBP) to identify beliefs to change and media priming effect to increase the association between positive intention and behavior of hand washing with water and soap at the three critical moments(i.e., before eating , before touching or preparing food, and after defecation).

Table of Contents

• CHAPTER ONE: INTRODUCTION
• 1.1 Background of the Study
• 1.2 Statement of the problem
• 1.3 Objective of the study
• 1.4 Significance of the Study
• 1.5 Delimitation and Limitations of the Study
• 1.6 Definition of Terms
• CHAPTER TWO: REVIEW OF RELATED LITRATURE
• 2.1 Hand Washing as Hygiene Tool
• 2.1.1 Magnitiude of Diarrhea and Hygiene Related Risks
• 2.1.2 Behaviour Risk Factors
• 2.1.3 Critical Time for Hand Washing
• 2.1.4 Hand Washing Practice
• 2.1.5 Impact of Hand Washing
• 2.2 Theoretical Frameworks
• 2.2.1 Theory of Reasoned Action (TRA)
• 2.2.2 Theory of Planned Behaviour (TPB)
• 2.2.3 Integrative Behavioural Prediction (IBP)
• 2.2.4 Communication for Behaviour Change
• 2.2.4.1 Communication Strategies
• 2.2.4.2 Communication and Attitudnal Change
• 2.2.4.3 Health Communication Principles
• 2.2.5 Complimentarity Theory
• 2.3 Intervention by Comminication
• 2.3.1 Appropraiteness of the Intervention
• 2.3.2 Intervention Using Multimedia Community Level
• 2.3.3 Intervention using Multimedia School level
• 2.4 Conceptual Frame Work
• 2.5 Summary of the Litratures
• CHAPTER THREE: METHODOLOGY
• 3.1 Research design
• 3.2 Study Area
• 3.3 Participants of the Study
• 3.4 Sampling procedure and sample size
• 3.5 Variables
• 3.6 Instrumentation and Measures
• 3.7 Data Collaction
• 3.8 Identification of beliefs for Intervention
• 3.9 Experimental Manipulation or Intervention
• 3.10 Effectiveness of the intervention

Objectives and Key Themes

This thesis explores the effectiveness of using a combination of integrative behavioral prediction and media priming for delivering messages promoting handwashing among primary school students in Chandba, North Gondar Zone, Ethiopia. The study aims to investigate the complementary effects of these approaches in changing handwashing behavior, ultimately contributing to the reduction of hygiene-related illnesses.

• The role of integrative behavioral prediction in understanding and predicting handwashing behavior.
• The impact of media priming on promoting positive attitudes and intentions toward handwashing.
• The combined effects of integrative behavioral prediction and media priming on behavior change.
• The effectiveness of the intervention in promoting handwashing behavior among primary school students.

Chapter Summaries

Chapter One provides an introduction to the study, outlining the background, problem statement, objectives, significance, delimitation, and limitations of the research. It also defines key terms related to handwashing behavior and the interventions used in the study. Chapter Two reviews relevant literature on handwashing, hygiene, and related behavioral theories, including the Theory of Reasoned Action (TRA), Theory of Planned Behaviour (TPB), and Integrative Behavioural Prediction (IBP). It also explores communication strategies and principles for behavior change, particularly within the context of health promotion. Chapter Three delves into the methodology of the study, outlining the research design, study area, participants, sampling procedures, variables, instrumentation, data collection methods, intervention strategies, and assessment of intervention effectiveness.

Keywords

The study's core themes and concepts revolve around handwashing behavior, health promotion, and the application of integrative behavioral prediction and media priming techniques for promoting positive behavioral change. Key keywords include: handwashing, hygiene, behavioral prediction, media priming, communication for behavior change, health education, and intervention strategies.

• Grade: Very Good
• Author: Getnet Eshetu (Author)
• Publication Year: 2011
• Pages: 128
• Catalog Number: V197876
• ISBN (eBook): 9783656239789
• ISBN (Book): 9783656240020
• Language: English
• Tags: complimentary, effects, integrative, behavioral, prediction, media, priming, message, delivery, changing, hand, washing, behavior, primary, school, children, chandba, north, gondar, zone