The Birth of Muslim Marketing – An Evolution of Managerial Economics to a Specialized Culture Science


Scientific Essay, 2010

8 Pages, Grade: "keine"


Abstract or Introduction

Cultural misunderstandings and the high transaction costs exerted by it, introduced a reorientation of classical marketing thinking. The evolution began and marketing developed from a classical, up to the relatively recent discipline of the intercultural variance. Muslim marketing, as a new research approach, marks the beginning of a new era and possesses the potential of completing the journey of integrating cultural aspects, started by intercultural marketing, and thus to change the past self-understanding of managerial economics lastingly towards a specialized culture science.

Details

Title
The Birth of Muslim Marketing – An Evolution of Managerial Economics to a Specialized Culture Science
Grade
"keine"
Author
Year
2010
Pages
8
Catalog Number
V199892
ISBN (eBook)
9783656262961
ISBN (Book)
9783656263371
File size
496 KB
Language
English
Keywords
birth, muslim, marketing, evolution, managerial, economics, specialized, culture, science
Quote paper
MBA, M.Ed Ahmed Abdelmoumene (Author), 2010, The Birth of Muslim Marketing – An Evolution of Managerial Economics to a Specialized Culture Science, Munich, GRIN Verlag, https://www.grin.com/document/199892

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