This paper deals with the strategic analysis of the Turkish company Zorlu Energy and
the derivation of alternative strategies and the selection of the final strategy derived
amongst all strategies to compare the current strategy of the company.
In the paper, an overview of the Zorlu Energy is given and to understand the current
situation, a SWOT Analysis is done followed by an environmental scan, using the
PESTEL and Porter’s Five Forces Analyses. After that TOWS Analysis is done for the
generation of SO, TO, WO and TW strategies. All the strategies are tested from
suitability, acceptability and feasibility point of view. Finally, the selected strategy and
the reasons for the selection of it are explained and compared to current strategy of the
company and also the organizational structure of Zorlu Energy is examined for the
implementation of the proposed strategy.
Table of Contents
Executive Summary
1. Introduction
2. Zorlu Energy
2.1 Company Overview
2.2 Group Companies
2.3 Company Objectives and Principles
3. SWOT Analysis of Zorlu Energy
3.1 Internal Factors
3.1.1 Strengths
3.1.2 Weaknesses
3.2 External Factors
3.2.1 Macro Environmental Analysis – PESTEL Analysis
3.2.2 Micro Environmental Analysis – Porter’s Five Forces Analysis
3.2.3 Opportunities
3.2.4 Threats
5. TOWS Analysis for the Generation of Strategies
6. Evaluation of Strategies
7. Examination of the Organizational Structure for the Proposed Strategies
8. Conclusions and Recommendations
9. References
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Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. -
Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. -
Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. -
Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. -
Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. -
Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen.