The following assignment gives an overview on internet based service strategies and specifies them with the example of the Deutsche
Bank´s product db OnlineBanking. The assignment is structured by defining some general aspects concerning strategy, elements of strategy and a short summary of the main changes in strategy. Afterwards, it gives a detailed view on the three main concepts of
internet based service strategies followed by the example of Deutsche Bank´s homepage and its product db OnlineBanking. The example discusses how Deutsche Bank implements these service strategies as a concrete configuration in its daily business. The last paragraph analyses the reason of providing online based services, advantages and disadvantages for both Deutsche Bank and its clients.
Inhaltsverzeichnis (Table of Contents)
- Internet a worldwide used mass media tool
- Internet - mass media tool used worldwide
- Internet based service strategy - a common trend?!
- What is a strategy? How is it defined?
- What are the characteristics of a strategy?
- Which strategic changes happen?
- Which concepts of internet based services exist?
- Information strategy
- Communication strategy
- Transaction strategy
- Example of a concrete configuration of service strategies
- How is online banking defined?
- Deutsche Bank's homepage
- Information strategy on Deutsche Bank's homepage
- About db OnlineBanking homepage
- Why does Deutsche Bank use online based service strategies?
- Competitive advantage through cost reducing
- Online banks versus branch banks
- Customer's satisfaction as one key term
- Problems with online based services
- Client's acceptance of online services
- Conclusion
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This assignment explores the strategic implementation of internet-based services, specifically focusing on online banking. It aims to analyze the factors influencing the adoption of online banking by banks and customers, examining the strategic concepts involved, and using Deutsche Bank's homepage and its db OnlineBanking product as a real-world example.
- The increasing prevalence of internet usage and its impact on the banking industry
- The strategic concepts of internet-based service strategies, particularly information, communication, and transaction strategies
- The motivations behind banks offering online services, including cost reduction and customer satisfaction
- The advantages and disadvantages of online banking for both banks and customers
- The challenges of implementing and adopting online banking services
Zusammenfassung der Kapitel (Chapter Summaries)
The first chapter introduces the widespread adoption of internet and smartphones as a new communication platform, highlighting the increasing number of internet users. It then discusses the emergence of online banking as a response to the growth in internet usage and explores the strategic questions related to its implementation.
The second chapter delves into the concept of strategy, outlining its characteristics and the significant strategic changes occurring in the banking industry due to the rise of online services.
The third chapter dives into the specific concepts of internet-based service strategies. It categorizes these strategies into three main areas: information, communication, and transaction strategies.
Chapter four provides a concrete example of how these service strategies are implemented in practice, using Deutsche Bank's homepage and its db OnlineBanking product. It examines the information strategy, the content of the homepage, and the features of db OnlineBanking.
The fifth chapter analyzes the reasons behind Deutsche Bank's adoption of online based service strategies. It focuses on the competitive advantages of cost reduction and customer satisfaction, highlighting the challenges faced by online banks and the importance of customer acceptance.
Schlüsselwörter (Keywords)
The key terms and concepts explored in this assignment include internet-based service strategies, online banking, information strategy, communication strategy, transaction strategy, cost reduction, customer satisfaction, client acceptance, competitive advantage, and the example of Deutsche Bank's db OnlineBanking product.
- Arbeit zitieren
- Hanno Fitte (Autor:in), 2012, Online based service strategy, München, GRIN Verlag, https://www.grin.com/document/200893
