Valuating a German business - Case adidas

Usage of the valuation methods discounted cash flow and multiples factors

Research Paper (undergraduate) , 2012 , 33 Pages , Grade: 1,3

Business economics - Investment and Finance

Valuation of companies is done for many reasons. The evaluation of alternative strategies for decisions to sell or buy a company is the widest known purpose among literature. The alternatives can be categorized into three parts: mergers and acquisitions, succession and continuation. The former reflects the selling or buying decision of companies, and the acquisition of shares and mergers. Succession means management buyouts, whereas continuation refers to reorganization, monitoring of financial standing and liquidity flotation, investments but also divestments and spin offs (cf. Hansa & Dvorak 2007).

Adidas has gone through several valuations already. In 1994 Adidas was sold for 1,350 million German Mark whereas in mid-1995 the company was already valued at 3,300 million German Mark when it was initially offered to public (cf. Die Welt 1995). As of December 31st 2010 the price for an Adidas share was 48.89 Euro (€), reflecting a 29.4% growth compared to 2009 (cf. Adidas 2011 a, p. 2).

The following paper on hand values the German company Adidas as of December 2010 with help of the valuation methods Discounted Cash Flow in terms of equity and entity approach as well as the market oriented multiples. Both valuation methods are theoretical defined and later applied to Adidas.

List of Contents

Executive Summary

List of Figures

List of Tables

List of Abbreviations

1 Introduction

2 Theoretical foundation of valuation models
2.1 Discounted cash flow
2.1.1 Discounting
2.1.2 Free Cash flows
2.1.2 Discounting rates - The costs of capital
2.2 Valuation using Multiples

3 Assessment of Adidas
3.1 Adidas in figures
3.2 Strategy and planning
3.3 Market analysis and competition

4 Applying valuation methods
4.1 Valuation of Adidas with the DCF approach
4.1.1 Forecasts of the free cash flows
4.1.2 Determination of the CAPM and WACC
4.1.3 Calculation of the shareholder value
4.2 Multiples factors
4.2.1 Definition of qualified multiples and peer group
4.2.2 Formation of the multiples

5 Comparison and assessment of the results

List of Literature

Appendix

Declaration of Academic Integrity

• College: University of Applied Sciences Essen
• Course: Financial Management
• Grade: 1,3
• Author: Anne-Kristin Rademacher (Author)
• Publication Year: 2012
• Pages: 33
• Catalog Number: V201566
• ISBN (eBook): 9783656280002
• ISBN (Book): 9783656280613
• Language: English
• Tags: discounted cash flow, DCF, unternehmensbewertung, entity method, equity method