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Adoption of Alternative Fuel Vehicles - A Consumer Perspective

Title: Adoption of Alternative Fuel Vehicles - A Consumer Perspective

Seminar Paper , 2012 , 23 Pages , Grade: 1,6

Autor:in: Florentin Rack (Author)

Business economics - Offline Marketing and Online Marketing
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Summary Excerpt Details

When discussing the future of the automotive industry, there is probably just one thing politicians, corporations, and customers agree on: That there is a need to develop and establish alternative fuel vehicles (APV) in the future. There are multiple reasons to reject the conventional, petroleum-based fuels. While nobody can surely say when peak oil is reached, we cannot rely on oil forever. This and the dangerous dependency on a few oil-exporting rogue states, coerce us to look for alternatives for fuelling cars and other vehicles. The motivation for consumers to buy an alternative fuel vehicle can be economic (e. g. rising petrol prices) or ideological (e. g. energy sustainability , pollution reduction, climate change ) (Byrne & Polonsky, 2012, p. 1535). This literature review will outline present findings regarding which alternative fuels possess the most potential and which factors drive consumer adoption of AFVs in general.

Excerpt


Inhaltsverzeichnis (Table of Contents)

  • Introduction
  • Conventional Fuels at a Glance
    • Petroleum Spirit (Petrol/Gasoline)
    • Diesel
  • Particular AFV Potentials and Progression of Consumer Adoption
    • LPG and Natural Gas
      • Liquefied petroleum gas (LPG)
      • Compressed natural gas (CNG)
    • Biofuels
    • Electric Vehicles
      • Electricity from batteries
      • Electricity from hydrogen fuel cells
    • Other Fuels and Technologies
  • General Factors of Consumer Adoption
    • Cost Effectiveness
    • Infrastructure
    • Car Attributes
    • Impression
    • Policy
    • Ideology
    • Demography
  • Literature Coverage

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This literature review aims to assess the potential of various alternative fuel vehicles (AFVs) and identify the driving factors behind consumer adoption of these vehicles. It provides a comprehensive overview of current research findings regarding the adoption of AFVs, focusing on both the technological and social aspects of this transition.

  • Consumer adoption of alternative fuel vehicles
  • The potential of different alternative fuels (e.g., LPG, CNG, biofuels, electric vehicles)
  • Factors influencing consumer adoption of AFVs, including cost, infrastructure, car attributes, perception, policy, ideology, and demographics.
  • The role of hybrid vehicles as a bridge technology.
  • The challenges and opportunities associated with the adoption of AFVs.

Zusammenfassung der Kapitel (Chapter Summaries)

The introduction provides context for the increasing importance of alternative fuel vehicles (AFVs) as a response to issues such as peak oil, dependency on oil-exporting countries, and concerns related to climate change and pollution.

Chapter 2 provides a brief overview of the two most common conventional fuels, petrol and diesel, highlighting their advantages and disadvantages, as well as their current market share and trends. The chapter also examines the price fluctuations of petrol and its impact on consumer preferences.

Chapter 3 delves into the specific potentials of various alternative fuel technologies, including LPG, CNG, biofuels, and electric vehicles. It discusses the advantages and disadvantages of each fuel type, including their environmental impact, economic feasibility, and infrastructural requirements. The chapter also explores the challenges related to consumer adoption of these technologies, including high purchasing costs and the "prisoner's dilemma" associated with manufacturers' reluctance to invest in new technologies without widespread adoption.

Schlüsselwörter (Keywords)

Alternative fuel vehicles (AFVs), consumer adoption, LPG, CNG, biofuels, electric vehicles, hybrid vehicles, cost, infrastructure, perception, policy, ideology, demographics, peak oil, climate change, pollution, environmental impact, economic feasibility, prisoner's dilemma, bridge technology.

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Details

Title
Adoption of Alternative Fuel Vehicles - A Consumer Perspective
College
EBS European Business School gGmbH
Grade
1,6
Author
Florentin Rack (Author)
Publication Year
2012
Pages
23
Catalog Number
V203479
ISBN (eBook)
9783656300113
ISBN (Book)
9783656301080
Language
English
Tags
Alternative Antriebe Elektroauto electro-car electric vehicle Wasserstoffauto Gas Benzin Diesel petrol gasoline hydrogen fuel cell Brennstoffzelle Konsumentenadoption Consumer adoption adoption Markt
Product Safety
GRIN Publishing GmbH
Quote paper
Florentin Rack (Author), 2012, Adoption of Alternative Fuel Vehicles - A Consumer Perspective, Munich, GRIN Verlag, https://www.grin.com/document/203479
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