Impact of the Consumer Culture on Mobile Phone Buying Behavior

Consumer Buying Behavior


Research Paper (undergraduate), 2012

19 Pages


Excerpt


Contents

1. Introduction
1.1 Mobile phones

2. Literature Review
2.1 The concept of culture
2.2 Power Distance
2.3 Individualism / Collectivism
2.4 Cultural Values
2.5 Buying Behavior Factors

3. Objectives

4. Methodology
4.1 Data collection
4.2 Sample size
4.3 Analysis

5. Analysis
5.1 Sample profile
5.1.1 Gender distribution
5.1.2 Age distribution of the sample
5.1.3 Occupational Status of the Sample
5.1.4 Social Status of the Sample
5.1.5 Income Levels of the Sample
5.2 Data Analysis

6. Conclusion

References

Excerpt out of 19 pages

Details

Title
Impact of the Consumer Culture on Mobile Phone Buying Behavior
Subtitle
Consumer Buying Behavior
College
University of Colombo  (Ministry of Health - University of Colombo)
Course
MSc
Author
Year
2012
Pages
19
Catalog Number
V204021
ISBN (eBook)
9783656305323
ISBN (Book)
9783656305552
File size
519 KB
Language
English
Keywords
impact, consumer, culture, mobile, phone, buying, behavior
Quote paper
Ravi Kumudesh (Author), 2012, Impact of the Consumer Culture on Mobile Phone Buying Behavior, Munich, GRIN Verlag, https://www.grin.com/document/204021

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