The aim of this research is identify the consumer culture of Sri Lanka related to the mobile phone buying behavior. Data was collected from 20 questionnairs. The findings indicate the mobile phone buying behavior is based on aptitude of technology and utility, income level, age, gender, and life style of the consumer.
Consumers in low income category have given an ornamental value to the phone apart from utility value. Urban consumers have developed a favorable consumer culture in purchasing mobile phone. But sub urban and rural consumers have shown a fear on mobile phone usage. Mobile phone consumers in young age use expensive mobile phones with ornamental value. Gender variation dependent aptitude could be observed regarding the value of enhancing family relationship. It reflects the Sri Lankan culture on female.
Overall the consumer culture of Sri Lanka still depends on the personal usage, traditions and ornamental values of the phone with regards to the mobile phone buying behavior.
Contents
1. Introduction
1.1 Mobile phones
2. Literature Review
2.1 The concept of culture
2.2 Power Distance
2.3 Individualism / Collectivism
2.4 Cultural Values
2.5 Buying Behavior Factors
3. Objectives
4. Methodology
4.1 Data collection
4.2 Sample size
4.3 Analysis
5. Analysis
5.1 Sample profile
5.1.1 Gender distribution
5.1.2 Age distribution of the sample
5.1.3 Occupational Status of the Sample
5.1.4 Social Status of the Sample
5.1.5 Income Levels of the Sample
5.2 Data Analysis
6. Conclusion
References
- Quote paper
- Ravi Kumudesh (Author), 2012, Impact of the Consumer Culture on Mobile Phone Buying Behavior, Munich, GRIN Verlag, https://www.grin.com/document/204021
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