Grin logo
en de es fr
Shop
GRIN Website
Publish your texts - enjoy our full service for authors
Go to shop › Business economics - Offline Marketing and Online Marketing

Analysis of Environmental Strategy and Marketing

Title: Analysis of Environmental Strategy and Marketing

Research Paper (postgraduate) , 2002 , 17 Pages , Grade: very good

Autor:in: Tomislaw Dalic (Author)

Business economics - Offline Marketing and Online Marketing
Excerpt & Details   Look inside the ebook
Summary Excerpt Details

DaimlerChrysler is one of the world's leading automotive, transportation and services companies.
Its passenger car brands include Maybach, Mercedes-Benz, Chrysler, Jeep, Dodge and smart.
Commercial vehicles are produced under the Mercedes- Benz, Freightliner, Sterling, Western Star,
Setra, Thomas Built Buses, Orion and American LaFrance brands.
372,500 employees work for DaimlerChrysler worldwide. Revenues were EUR 152.9 billion
($136.1 billion) in 2001. DaimlerChrysler today has a global workforce in 37 countries, a global
shareholder base mainly consisting out of institutional shareholders, global brand awareness and a
global outlook. It sold 3,985,600 units of passenger cars and
492,900 units of commercial vehicles in 2001. From 2002 until 2004 DaimlerChrysler will invest
EUR 41 billion ($36.5 billion) in future projects. DaimlerChrysler's strategy rests on four pillars:
Global Presence, Strong Brands, Broad Product Range, and Technology Leadership.
This paper has the following structure. First, the main ecological problems of DaimlerChrysler are
discussed using the eco- matrix. Then the environmental strategy on different levels of strategy is
identified. The paper ends with a discussion of the environmental marketing outlook for
DaimlerChrysler.

Excerpt


Inhaltsverzeichnis (Table of Contents)

  • Introduction
  • The main Ecological problems related to the production of vehicles of DaimlerCrysler
  • Environmental Strategy of DaimlerChrysler Group
    • Corporate strategy
    • Functional strategies
  • The Green Marketing Perspective - Strategic View Points
    • Segmentation, Target Groups and Positioning
    • The Marketing Mix - Product, Price, Promotion and Place
  • References

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This paper analyzes the environmental strategy and marketing practices of DaimlerChrysler, focusing on the company's ecological challenges and its approach to sustainability. The paper aims to understand how DaimlerChrysler addresses environmental concerns throughout the product lifecycle, from design to disposal.

  • Ecological challenges of vehicle production
  • DaimlerChrysler's environmental strategy
  • Green marketing perspective
  • Segmentation, target groups, and positioning
  • The marketing mix

Zusammenfassung der Kapitel (Chapter Summaries)

The paper begins by outlining the main ecological problems related to vehicle production, specifically focusing on DaimlerChrysler's operations. It then examines the company's environmental strategy at both the corporate and functional levels. The paper further delves into the green marketing perspective, exploring the strategic viewpoints related to segmentation, target groups, and positioning. Finally, the paper discusses the marketing mix employed by DaimlerChrysler, examining product, price, promotion, and place.

Schlüsselwörter (Keywords)

The paper focuses on key topics including environmental strategy, green marketing, sustainability, automotive industry, product lifecycle, DaimlerChrysler, eco-matrix, emissions, water pollution, wastewater management, segmentation, target groups, positioning, marketing mix, and product development.

Excerpt out of 17 pages  - scroll top

Details

Title
Analysis of Environmental Strategy and Marketing
College
University of Jyväskylä  (Faculty of Business Studies)
Course
Corporate Environmental Strategy and Marketing
Grade
very good
Author
Tomislaw Dalic (Author)
Publication Year
2002
Pages
17
Catalog Number
V20726
ISBN (eBook)
9783638245357
Language
English
Tags
Analysis Environmental Strategy Marketing Corporate Environmental Strategy Marketing
Product Safety
GRIN Publishing GmbH
Quote paper
Tomislaw Dalic (Author), 2002, Analysis of Environmental Strategy and Marketing, Munich, GRIN Verlag, https://www.grin.com/document/20726
Look inside the ebook
  • Depending on your browser, you might see this message in place of the failed image.
  • https://cdn.openpublishing.com/images/brand/1/preview_popup_advertising.jpg
  • Depending on your browser, you might see this message in place of the failed image.
  • Depending on your browser, you might see this message in place of the failed image.
  • Depending on your browser, you might see this message in place of the failed image.
  • Depending on your browser, you might see this message in place of the failed image.
  • Depending on your browser, you might see this message in place of the failed image.
  • Depending on your browser, you might see this message in place of the failed image.
Excerpt from  17  pages
Grin logo
  • Grin.com
  • Payment & Shipping
  • Contact
  • Privacy
  • Terms
  • Imprint