Corporate Social Responsibility (CSR) is probably one of the most current and evolving issues within the business world today. There is extensive research in to the financial impacts that CSR has upon a business, yet the outcome remains inconclusive due to contradicting findings. This Independent Learning Project presents many of these contentious financial impacts through a literature review. The primary research then focuses on attempts to contribute to current research by questioning employees at a company with a high level of environmental CSR, to discover if it is a determining factor in terms of their recruitment. An online questionnaire has been used to gain information from 66 respondents regarding their opinions and experiences upon environmental aspects when seeking a new job. The research concludes that employees deem environmental aspects of a business to be relevant when applying for a role, yet the majority do not actively seek to find information regarding it, thus overstating its importance through their opinions. Furthermore, the research indicates that utilitarian aspects are rated of higher importance. This may be a result of difficult financial times.
Inhaltsverzeichnis (Table of Contents)
- Acknowledgements
- Table of Contents
- Introduction
- Problem Statement
- Development of CSR Theories
- CSR and Financial Impacts
- Measuring CSR and Financial Impacts
- End state outcome metrics
- Intermediate outcome metrics
- Mediating metrics
- Impacts of CSR on Employees
- Methodology
- Primary Research Data Gathering
- Results and Analysis
- Evaluation
- Conclusion
- Reflections
- Bibliography
- Appendices
- Appendix 1 - Respondent demographics
- Appendix 2 - Response to research questions
- Appendix 3 - Relevancy data graphs and table
- Appendix 4 - Survey Monkey response count
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This project aims to explore the financial impacts of Corporate Social Responsibility (CSR) on businesses, specifically focusing on the relationship between environmental CSR and employee recruitment. The report will provide a comprehensive overview of CSR, analyze various metrics used to measure its financial impacts, and examine the literature on the effects of CSR on employees. The primary research will then focus on gathering data from employees at a company with high environmental CSR values to understand the role of environmental considerations in their recruitment decisions. The key themes of the project include: * The evolving nature of CSR and its financial impacts on businesses * The challenges of measuring CSR and its financial effects * The influence of CSR on employee perceptions and recruitment decisions * The importance of environmental CSR in attracting and retaining talent * The role of utilitarian considerations in employee decision-makingZusammenfassung der Kapitel (Chapter Summaries)
The introduction provides a brief overview of the growing importance of CSR in the business world and sets the stage for the project's focus on the financial impacts of CSR, particularly its influence on employee recruitment. The problem statement delves into the complexities of defining CSR and discusses the increasing prominence of environmental issues in the CSR discourse. This section highlights the importance of understanding the financial implications of CSR for businesses. The chapters on the development of CSR theories and CSR and financial impacts offer a comprehensive review of the literature on CSR, discussing different theoretical frameworks and analyzing the contradictory findings on the financial impacts of CSR. The section on measuring CSR and financial impacts explores various metrics used to assess the financial effects of CSR, including end state outcome metrics, intermediate outcome metrics, and mediating metrics. This chapter provides a valuable framework for understanding the complexities of measuring CSR's impact on businesses. The chapter on the impacts of CSR on employees examines the literature on how CSR affects employee perceptions, attitudes, and behaviors. It provides insights into the potential benefits of CSR for attracting and retaining talent. The methodology section describes the research design and data collection methods used in the project, focusing on the online questionnaire administered to employees at a company with high environmental CSR values. The results and analysis section presents the findings of the primary research, examining the responses of employees to questions about the importance of environmental aspects in their recruitment decisions. The evaluation chapter critically analyzes the research findings, considering the limitations of the study and drawing conclusions about the role of environmental CSR in employee recruitment.Schlüsselwörter (Keywords)
The primary keywords of this project are Corporate Social Responsibility (CSR), financial impacts, environmental CSR, employee recruitment, employee perceptions, online questionnaire, and utilitarian aspects. This project delves into the complex relationship between CSR and financial performance, exploring the role of environmental factors in employee recruitment decisions. The project utilizes empirical data from an online questionnaire to examine the importance of CSR, particularly environmental considerations, for employees during the recruitment process.- Arbeit zitieren
- Samuel Williams (Autor:in), 2012, The Financial Impacts of Corporate Social Responsibility, München, GRIN Verlag, https://www.grin.com/document/207639
