Table of contents
(I) List of figures and tables 1
(II) List of abbreviations 1
1. Introduction 2
1.1 Background and Purpose of the Topic 2
1.2 Methodology 2
2. Case Description 3
2.1 The History of Runtriz 3
2.2 Introduction of the Invention Hotel Evolution 3
3. Theory 5
3.1 Definition of Service Innovation 5
3.2 Service Innovation Models 5
3.2.1 Models from Gallouj and Weinstein 5
3.2.2 Models from Michel, Brown and Gallan 6
4. Case Analyses 7
4.1 Radical Innovation 7
4.2 Incremental Innovation 8
4.3 Changing the Customer Roles and Firm`s Value Creation 9
5. Conclusion 11
(III) List of references 12
The service industry, especially the hospitality industry, has to handle high pressure from competition and frequently changing demands from their customers (Victorino et al., 2005). Hotels have to establish a unique offering or service for their guests, to highlight themselves on the market. A way to generate a successful establishment within the hospitality industry is to implement and develop innovations, which can be seen as the creation of an extra value for the guest (Victorino et al., 2005). Findings from various articles and books like Service innovation and customer choices in the hospitality industry from Victorino et al. in 2005 and Open Services and Innovation from Henry Chesbrough in 2011, lining out that Service Innovations have an impact on the choice of customers and are a “clear and sustainable way to grow a business” (Chesbrough, 2011, p.13). Therefore, innovations have been coming into focus of importance also in the hospitality industry. (Victorino et al., 2005)
Runtriz, a company from the United States, has specialized itself in offering mobile solutions for luxury hotels. Their newest invention is called Hotel Evolution and was brought at the market in 2008. Hotel Evolution is a mobile touch screen platform, which allows guests to communicate and interact with the staff in the hotels (Enz et al., 2010). The question arising is what is the actual innovation of Hotel Evolution. Therefore, the overall aim is the analysis of the innovation, Hotel Evolution. Different theories and models will be used to apply the chosen case with scientific theory.
Table of Contents
- Introduction
- Background and Purpose of the Topic
- Methodology
- Case Description
- The History of Runtriz
- Introduction of the Invention Hotel Evolution
- Theory
- Definition of Service Innovation
- Service Innovation Models
- Models from Gallouj and Weinstein
- Models from Michel, Brown and Gallan
- Case Analyses
- Radical Innovation
- Incremental Innovation
- Changing the Customer Roles and Firm's Value Creation
- Conclusion
Objectives and Key Themes
This report aims to analyze the innovation, Hotel Evolution, a mobile touch screen platform developed by Runtriz, a company specializing in mobile solutions for luxury hotels. The analysis will employ different theories and models to connect the case with scientific theory.
- Service Innovation in the Hospitality Industry
- Impact of Technological Advancements on Customer Experience
- Bridging the Gap Between Customer Expectations and Service Delivery
- Customer-Centricity and Value Creation in the Hospitality Industry
- Analysis of Hotel Evolution through Service Innovation Models
Chapter Summaries
The report starts with an introduction that outlines the background and purpose of the study, focusing on the need for innovation in the hospitality industry to meet customer demands. The methodology involves a combination of case study analysis and a review of service innovation literature. Chapter 2 details the history of Runtriz, highlighting the company's focus on mobile solutions for luxury hotels, and introduces Hotel Evolution, a mobile touch screen platform designed to enhance customer interaction with hotel services. Chapter 3 defines service innovation and examines different models of service innovation, drawing on theoretical frameworks from Gallouj and Weinstein, and Michel, Brown, and Gallan. Chapter 4, which is not included in the preview due to its focus on major conclusions and potential spoilers, analyzes Hotel Evolution through the lens of service innovation, exploring its innovative features and impact on customer roles and value creation.
Keywords
The core keywords and topics of this work center around service innovation, particularly in the hospitality industry. Key terms include Hotel Evolution, Runtriz, mobile hospitality, customer experience, value creation, radical and incremental innovation, and service innovation models. The study explores the application of theoretical frameworks to understand the impact of Hotel Evolution on customer engagement and value creation within the context of the hospitality industry.
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- Doreen Kupke (Autor:in), 2012, Runtriz - The Leader of mobile Hospitality, München, GRIN Verlag, https://www.grin.com/document/210444
