Leseprobe
Inhalt
1. INTRODUCTION
2. WHAT IS ART?
2.1. zotter products are art because they are created by artists
2.2. zotter products are art because they are said to be art
2.3. zotter products are art because they are treated like art
2.4. zotter products are art because they look like art
2.5. Interim finding
3. THE IMPORTANCE OF ART FOR ZOTTER
3.1. Art awards its own characteristic
3.1.1 Art & innovation
3.1.2 Art & prestige
3.1.3 Interim finding
3.2. Art to communicate general meaning and sense
3.2.1. Art to reflect
3.2.1.1. Art & semiotics
3.2.1.1.1. Environment & organic production
3.2.1.1.2. Human treatment & fair trade production
3.2.2. Interim finding
3.2.3. Art & constructivism
3.2.4. Art to connect contradictions
3.2.5. Art as synaesthetic experience
3.2.6. Interim finding
4. Art to create a brand image
5. Art to create a brand
6. CONCLUSION
Reference List
List of figures
- Arbeit zitieren
- B.A. Katharina Maute (Autor:in), 2012, The meaning of arts for brands, München, GRIN Verlag, https://www.grin.com/document/210600
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