The sustainability of business activity is one of the key issues for companies in the 21st century. For it is stated as a fact, that the current way of use of our environmental resources is not adaptable for the future, companies have been taken into responsibility for not taking only their profits into account, but also their impacts on our environment. In addition the modern society more and more demands social value of these companies to participate in social development.
Corporate Social Responsibility is offered as an approach to handle these challenges, without ignoring the financial survival and the competitiveness of the companies. In the following assignment the theoretical background of this concept is explained and a practical implementation is described on the example of the Daimler AG. As a result it is stated, whether this example is capable of being a role model or needs a role model itself.
Inhaltsverzeichnis (Table of Contents)
- Executive Summary
- 1 Introduction
- 1.1 Problem Definition
- 1.2 Objectives
- 1.3 Methodology
- 2 CSR Definition
- 2.1 Idea of CSR and the Role of Sustainability
- 2.2 CSR Implementation
- 3 Implementation of CSR by Daimler – the Sustainability Strategy
- 3.1 Concepts of Structure and Processes
- 3.2 Key Issues and Fields of Activities
- 4 Results
- 5 Conclusion
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This assignment explores the concept of Corporate Social Responsibility (CSR) and examines its implementation in Daimler AG. It aims to assess the company's approach to CSR, considering its sustainability strategy, key issues, and areas of activity.
- The importance of sustainability in business practices
- The definition and application of CSR
- The role of CSR in environmental and social responsibility
- Daimler's sustainability strategy and its implementation
- The evaluation of Daimler's CSR performance
Zusammenfassung der Kapitel (Chapter Summaries)
- Introduction: The introduction defines the problem of environmental resource depletion and the increasing demand for social responsibility from companies. It outlines the objectives and methodology of the assignment.
- CSR Definition: This chapter explores the idea of CSR and its connection to sustainability, emphasizing the importance of considering environmental and social impacts beyond profit maximization.
- Implementation of CSR by Daimler – the Sustainability Strategy: This chapter delves into Daimler's sustainability strategy, examining its structural and process-oriented elements. It also explores key issues and areas of activity within the company's CSR efforts.
Schlüsselwörter (Keywords)
The primary keywords and focus topics include Corporate Social Responsibility (CSR), Sustainability, Environmental Responsibility, Social Responsibility, Daimler AG, Sustainability Strategy, Key Issues, and Fields of Activities. The research explores Daimler's implementation of CSR and evaluates its effectiveness in contributing to a sustainable business model.
- Quote paper
- Thilo Ketschau (Author), 2013, Corporate Social Responsibility and its Implementation in the Daimler AG, Munich, GRIN Verlag, https://www.grin.com/document/210855
