The rapid development of international economic integration and globalization has led to significant changes in hospitality industry. Therefore, it is necessary to dwell on various aspects of globalization as the process influencing the current and future developments in hospitality industry. This research will be based on the assumption of a generally beneficial impact of globalization on the industry’s development, and the analysis presented here will seek to substantiate this claim.
For the purposes of this discussion, globalization shall be defined as the “ever-tightening network of connections which cut across national boundaries, integrating communities in new space-time combinations” (Hall 1992, p.299). While this definition may seem excessively broad, it is likely to better encapsulate the essence of globalization than the explicitly economy-oriented ones.
This paper shall deal with the various expressions of globalization influences in modern hospitality industry. Given the extremely important role of the multinational corporations (MNCs) in contemporary tourism and hotel sectors, a case study of Hilton Hotels Corp. as the paragon of the globalized hotel chain will be integrated in this research. Further, a Business Performance Management (BPM) theoretical model shall be employed to evaluate the comparative performance of the prominent global hotel chains. Proceeding from the latter, a preliminary conclusion on the present state of the market may be formulated. Similarly, the problems of labour market and technological innovations shall be integrated into the study’s research framework. Finally, the issue of business strategies shall be raised, with several examples thereof being subjected to comparative analysis.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- The MNCs and the State of the Global Hospitality Market
- The Hilton Corp. as the Global Hotel Operator: A Case Study
- A Business Performance Management (BPM) analysis may proceed from the utilization of several indicators for measuring the efficiency of the company's business performance.
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This research paper aims to explore the impact of globalization on the hospitality industry, focusing on the development of multinational corporations (MNCs) and their role in shaping the global market. The paper will examine the impact of globalization on various aspects of the hospitality industry, including the rise of standardized hotel chains, the growth of global hotel brands, and the implications for the labor market and technological innovation. The paper will also consider the business strategies employed by global hotel chains, using Hilton Corporation as a case study.
- The rise of multinational hotel chains and their impact on the global hospitality market
- The role of globalization in shaping the business strategies of global hotel chains
- The impact of globalization on labor market trends and technological innovation in the hospitality industry
- The business performance of global hotel chains, with a focus on Hilton Corporation as a case study
- The role of Business Performance Management (BPM) in assessing the success of global hotel chains
Zusammenfassung der Kapitel (Chapter Summaries)
- Introduction: This chapter introduces the research paper, outlining the focus on globalization's impact on the hospitality industry. It defines globalization and highlights the assumption of a generally beneficial impact on industry development.
- The MNCs and the State of the Global Hospitality Market: This chapter analyzes the emergence of multinational corporations (MNCs) in the hospitality market, particularly the growth of standardized hotel chains, and their influence on regions like East Asia. The chapter examines the market share held by major hotel chains and explores the increasing monopolization of the global hospitality market.
- The Hilton Corp. as the Global Hotel Operator: A Case Study: This chapter presents a case study of Hilton Corporation, examining its growth strategy and its successful expansion into the global market. It highlights Hilton's utilization of aggressive franchising and branding management, as well as its focus on customer satisfaction and loyalty.
- A Business Performance Management (BPM) analysis may proceed from the utilization of several indicators for measuring the efficiency of the company's business performance: This chapter discusses the use of Business Performance Management (BPM) as a tool for analyzing the performance of global hotel chains. It introduces different BPM models, focusing on the financial performance approach to evaluate Hilton's business success in a globalized context.
Schlüsselwörter (Keywords)
The key concepts and terms explored in this research paper include globalization, hospitality industry, multinational corporations (MNCs), hotel chains, business performance management (BPM), branding management, customer satisfaction, and global hotel market. The paper examines the impact of globalization on the development of standardized hotel chains, the growth of global hotel brands, and the implications for the labor market and technological innovation. It also analyzes the business strategies employed by global hotel chains, using Hilton Corporation as a case study to illustrate the impact of globalization on a prominent global hotel operator.
- Quote paper
- Anderson Brians (Author), 2011, Impact of Globalization on Hospitality, Munich, GRIN Verlag, https://www.grin.com/document/211918
