Abstract or Introduction
Scandinavian airlines, SAS, was founded as a consortium of the national airlines of Denmark, Sweden and Norway in 1946, to operate international flights. SAS has been the first airline to fly a route from Copenhagen over the arctic pole to Tokyo in Japan (www.staralliance.com). However, in 1981 the company have had two years of losses in a row after a long period of positive net profits (Ghoshal, 1988). This essay will examine the change of strategy causing a turnaround that made them profitable again.
- Quote paper
- Johannes Walder (Author), 2012, A strategic analysis of Scandinavian airlines (SAS), Munich, GRIN Verlag, https://www.grin.com/document/212379
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