The Role of Media in Creation of Role Models among the Youth


Research Paper (undergraduate), 2012

30 Pages, Grade: none


Excerpt


TABLE OF CONTENTS

DECLARATION

DEDICATION

ACKNOWLEDGEMENT

ABSTRACT

DEFINITION OF TERMS

CHAPTER ONE
INTRODUCTION OF THE STUDY
1.1 Background
1.2 Statement of the problem
1.3 Objective
1.4 Research Questions
1.5 Organization of the study

CHAPTER TWO
LITERATURE REVIEW
2.1 Introduction
2.2 Background of the Media in Kenya
2.3 Theoretic framework
2.3.1 Social learning theory
2.3.2 Media framing
2.3.3 McLuhan’s Media Determinism
2.4 Roles of the media in creation of role models
2.4.1 Creates a platform for youths and role models to exchange ideas
2.4.2 Acts as a source of information about the role model’s life
2.4.3 Educates the youths on entrepreneurship
2.4.4 Encourages positive socialization
2.5 overview of literature

CHAPTER THREE
METHODOLOGY
3.1 Introduction
3.2 Research Design
3.3 Data collection methods and tools
3.3.1Self-administered questionnaire
3.3.2 Key Informant Interviews (KII)
3.3.3 Focus Group Discussion (FGD)
3.3.4 Existing Literature on youth and the media
3.4 Data collection process
3.5 Data control, processing and analysis
3.6 Limitation of the study

CHAPTER FOUR
ANALYSIS AND FINDINGS
4.1 Introduction
4.2 Analysis and interpretation
4.3 Summary

CHAPTER FIVE
CONCLUSION
5.1 Summary
5.2 Recommendations
6.0 References

Excerpt out of 30 pages

Details

Title
The Role of Media in Creation of Role Models among the Youth
Grade
none
Author
Year
2012
Pages
30
Catalog Number
V213905
ISBN (eBook)
9783656425298
ISBN (Book)
9783656437642
File size
558 KB
Language
English
Notes
Media is a powerful enigmatic force that a society cannot fight or wish away. This paper therefore seeks to guide us to keenly analyze the media and understand its mechanism in influencing our youth's thoughts about themselves in behavior and personality. No one would want to see the media as a Trojan Horse hiding societal ills and instabilities. It is in knowing what is "media" that we embrace the Digital era without fear of uncertainties.
Keywords
Media, Youth, Behavior, Role models, Culture, Society, Communication, Social learning, Popular culture, sociology, change, globalization, pop culture, facebook, twitter, social sites, fashion, teenage, teen, trends, the media, medium, mass media, coverage, the limelight, overexposure, fanfare, voice, saturation coverage, news, television, radio, social media, publicity, juornalism, journalist, magazine, reporter, revolution, evolution
Quote paper
Teddy Kimathi (Author), 2012, The Role of Media in Creation of Role Models among the Youth, Munich, GRIN Verlag, https://www.grin.com/document/213905

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