The study is being conducted on the issues and problems that were faced by the Five Star Industries Private Limited, a famous mattress brand which had been suffering from heavy losses owing to the company’s sales falling and competition penetrating the market, with continuously increasing day by day. The company came into being in 1966 when a carpenter and his wife took the initiative and formed this company to produce spring mattresses. In order to produce the mattresses, Gim Sin the carpenter purchased sophisticated machinery owing to the machines high productivity and quality.
However, with time, the intensity of the competition I the mattress producing industry increased and the company had to suffer from the problems of local mattress producers dominating the mattress market and thus forced the company t take corrective action. The company was highly affected since it was heavily dependent on the local dealers who now penetrated the market with their own production of mattresses. However, the company attempted to do this by increasing its product range and service level. Although the action was to improve the company’s condition, yet it further deteriorated the company’s position since the variety of product ranges which now resided in their portfolio became difficult for them to manage since the increased variety slowed the mattress production. The act of thus matching the demand with the supply of these variety of mattresses became a problem for the company and thus led to the company facing order fulfillment problems since the wide variety of products produced and the orders of these various mattresses put a heavy pressure on the company’s manufacturing operations and created difficulties in production scheduling in turn. This pressure o the manufacturing sector of the business and the problems faced by the company instigated a fear in Gim Sin of employees leaving the organization since their job has been toughening day by day due to the introduction of this wide variety of products.
Inhaltsverzeichnis (Table of Contents)
- 1. INTRODUCTION
- 1.1. BACKGROUND OF STUDY
- 1.2. STATEMENT OF THE PROBLEM
- 1.3. RESEARCH AIMS AND OBJECTIVES
- 1.4. STRUCTURE OF THE REPORT
- 1.4.1. CASE BRIEF
- 1.4.2. PROBLEM STATEMENT AND ANALYSIS
- 1.4.3. ANALYSIS AND FINDINGS
- 1.4.4. PROPOSED SOLUTIONS TO PROBLEM
- 1.4.5. APPLICATION TO ANOTHER CASE
- 2. CASE BRIEF
- 3. PROBLEM STATEMENT AND PLAN OF ANALYSIS
- 3.1. STATEMENT OF PROBLEMS IN THE CASE
- 3.2. RELEVANT LITERATURE REVIEW AND CONCEPTUAL FRAMEWORK
- 3.3. PROPOSED PLAN OF ANALYSIS
- 3.3.1. STRATEGIC MANAGEMENT ANALYSIS
- 3.3.2. INTERNATIONAL MARKET ANALYSIS
- 3.3.3. INFORMATION SYSTEMS ANALYSIS
- 3.3.4. MARKETING ANALYSIS
- 3.3.5. HR ANALYSIS
- 3.3.6. FINANCIAL ANALYSIS
- 3.3.7. INTERNATIONAL BUSINESS ANALYSIS
- 3.4. SOURCES OF DATA
- 4. ANALYSIS AND FINDINGS
- 4.1. OVERVIEW
- 4.2. ANALYSIS PERTAINING TO CONCEPTUAL FRAMEWORK
- 4.2.1. STRATEGIC MANAGEMENT ANALYSIS
- 4.2.2. INTERNATIONAL MARKET ANALYSIS
- 4.2.3. INFORMATION SYSTEMS ANALYSIS
- 4.2.4. MARKETING ANALYSIS
- 4.2.5. HR ANALYSIS
- 4.2.6. FINANCIAL ANALYSIS
- 4.2.7. INTERNATIONAL BUSINESS ANALYSIS
- 5. PROPOSED SOLUTIONS TO PROBLEMS
- 5.1. RECOMMENDATIONS
- 5.2. INTEGRATED DISCUSSION OF ANALYSIS
- 5.3. PROPOSED PLAN OF ACTION AND GANTT CHART
- 5.4. LIMITATIONS AND SCOPE OF THE STUDY
- 6. APPLICATION TO ANOTHER CASE
- 6.1. COMPARATIVE COMPANY'S SITUATION
- 6.2. RECOMMENDATIONS ON COMPARATIVE COMPANY
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This case study examines the decline of Four Star Industries Private Limited, a prominent mattress brand in the UK. The study aims to analyze the company's challenges, particularly the impact of increasing competition and the firm's attempts to adapt. It explores how these remedial actions created further problems and ultimately contributed to the company's failure.
- The impact of increased competition on Four Star Industries
- The company's strategies to address competition
- The unintended consequences of these strategies on the company's operations
- Analysis of the company's manufacturing, marketing, and financial challenges
- Recommendations for overcoming the company's difficulties and achieving sustainable success
Zusammenfassung der Kapitel (Chapter Summaries)
The first chapter introduces the case study, providing background information about Four Star Industries Private Limited and its decline. It outlines the research objectives and the structure of the report. Chapter 2 presents a brief overview of the company, focusing on its key characteristics and the context in which it operated. Chapter 3 details the problems faced by the company, reviews relevant literature, and outlines the proposed plan of analysis. The fourth chapter delves into the analysis and findings, examining the company's situation through various lenses, including strategic management, international market analysis, information systems, marketing, human resources, and financial analysis. The fifth chapter offers recommendations for addressing the company's problems, presents an integrated discussion of the analysis, and outlines a plan of action. Finally, the sixth chapter explores the potential application of the findings to a different company, providing a comparative perspective.
Schlüsselwörter (Keywords)
The case study explores themes such as the impact of increased competition, strategic management, international market analysis, information systems analysis, marketing analysis, human resource management, financial analysis, international business analysis, and the challenges of managing a wide product range.
- Arbeit zitieren
- Richards Macdonald (Autor:in), 2012, A case study on "Four Star Industries Singapore: Matching Supply", München, GRIN Verlag, https://www.grin.com/document/214080
