In the last years, social media platforms have experienced a boom that is hard to
compare with anything similar before.
There is hardly anybody that does not have his own Facebook account and probably
everybody has watched at least one video on YouTube in his life.
Those few people without Facebook are being watched skeptically, usually
accompanied by the question “how can you live without it without feeling excluded?”.
This shows how important social media has become in our everyday lives and that
we no longer can imagine living without being connected 24/7.
The following paper will first give a general insight into to the development of social
media and social media platforms (with a focus on Twitter and Facebook) and then
show their importance and influence on the presidential elections in the
United States of America in 2012.
At the end there will be a short forecast about how social media will probably develop
within the next years.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Definitions
- Social Media
- Social Media Optimization
- Social Media Marketing
- Search Engine Marketing
- The Importance of Social Media Marketing
- Goals of Social Media Marketing
- Bringing Traffic to a Website
- Driving Relevant Links to Your Website
- Making Consumers Brand-Aware
- Driving Conversions
- Goals of Social Media Marketing
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This paper aims to explore the evolution of social media and its significance in the 2012 US Presidential elections. The paper will focus on the impact of key social media platforms, Twitter and Facebook, and their influence on political campaigns and voter engagement.- The development of social media platforms and their impact on communication.
- The role of social media marketing in shaping political campaigns and voter awareness.
- The influence of social media on the 2012 US Presidential elections, including campaign strategies and voter engagement.
- The potential future development of social media and its implications for political discourse.
Zusammenfassung der Kapitel (Chapter Summaries)
The introduction provides an overview of the rapid growth of social media platforms and their increasing significance in everyday life. It highlights the importance of social media in connecting individuals and communities, setting the stage for the paper's exploration of its impact on political campaigns.
Chapter 2 offers definitions of key terms related to social media, such as social media optimization, social media marketing, and search engine marketing. These definitions provide a foundational understanding of the concepts that will be further explored in subsequent chapters.
Chapter 3 delves into the significance of social media marketing and its multifaceted goals. It examines the key objectives of social media marketing, including driving traffic to websites, building links, raising brand awareness, and driving conversions. This chapter highlights the potential of social media to influence user behavior and drive business growth.
Schlüsselwörter (Keywords)
This paper focuses on social media, social media marketing, political campaigns, voter engagement, Twitter, Facebook, the 2012 US Presidential Elections, and the future of social media. These keywords encapsulate the core themes and concepts explored throughout the text, providing a clear understanding of its subject matter and research interests.- Quote paper
- Carina Förg (Author), 2013, Social Media Marketing: The Importance of Web 2.0 and its Influence on the US Presidential Elections 2012, Munich, GRIN Verlag, https://www.grin.com/document/214539
