This essay will evaluate the changing connection between the local press and the
community. It will firstly describe the local press and summarise its different forms of
publications like the weekly and daily paid-for newspapers and the free sheets. It will
further historically analyse the ideology behind the local press and the ideals it stands
for. After that, the essay will summarise why the local press matters, as well for the
whole media market, the advertisers as for the community. It will then summarise two
big changes in the local press, which influenced the relationship with the community:
First, the introduction and rise of the so-called free sheets and free newspapers, and
then the commercialisation and globalisation of the local media market. Finally, the
essay will conclude with the changes which are expected to come - and lately came -
in the local press and evaluate which way they can find – and have found - to get
along with them.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- What is local?
- What do they want and what are they there for?
- Why are they so important?
- No community or total community paper? The free sheets
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This essay examines the evolving relationship between the local press and the community. It analyzes the different forms of local press publications, their historical context, and the reasons behind their importance. Additionally, it explores the impact of free sheets and the commercialization of the local media market on this relationship.
- The changing role of the local press in the community
- The impact of free sheets on the local media market
- The significance of the local press for advertisers and the community
- The changing forms of local publications
- The commercialization and globalization of the local media market
Zusammenfassung der Kapitel (Chapter Summaries)
- Introduction: This chapter introduces the essay's objective and outlines its structure. It defines the term 'local' in the context of media and highlights the different forms of local publications, including paid-for newspapers and free sheets.
- What is local?: This chapter explores the concept of 'local' in relation to the media, emphasizing the central production of content despite local markets. It traces the historical origins of local newspapers and analyzes their evolution from family-owned businesses to corporate enterprises.
- What do they want and what are they there for?: This chapter examines the traditional and contemporary roles of the local press in reporting local events, reflecting community opinions, and engaging in public discourse. It emphasizes the unique connection between readers and writers in local publications.
- Why are they so important?: This chapter highlights the significance of the local press in providing a forum for public discussion, reflecting the local perspective, and serving as a training ground for young journalists. It analyzes the factors that contribute to the importance of local media, including high circulation figures and significant advertising revenue.
- No community or total community paper? The free sheets: This chapter delves into the rise and decline of free sheets in the local media market, analyzing their function as advertising platforms and their impact on the relationship between the local press and the community.
Schlüsselwörter (Keywords)
This essay focuses on the changing dynamics between the local press and the community, examining key concepts such as local media, free sheets, advertising revenue, community engagement, and the impact of commercialization and globalization on the local media market.
Frequently Asked Questions
What are the different forms of local press?
The local press includes weekly and daily paid-for newspapers as well as "free sheets" (free newspapers funded by advertising).
Why are "free sheets" significant in the local media market?
Free sheets changed the relationship with the community by focusing heavily on advertising platforms, which impacted the traditional editorial connection with readers.
How has globalization affected local newspapers?
The local media market has seen a shift from independent family-owned businesses to corporate enterprises through commercialization and globalization.
Why is the local press important for the community?
It provides a forum for public discussion, reflects local perspectives, and serves as a vital training ground for young journalists.
What is the role of advertising in the local press?
Local newspapers are crucial for advertisers because they offer a direct connection to a specific geographical community and often have high circulation figures.
- Quote paper
- Torsten Teering (Author), 2002, Local Press and the Community, Munich, GRIN Verlag, https://www.grin.com/document/21852
