L'Oréal in China

How can L’Oréal S.A. increase its market share in the fragrances sector in China?


Research Paper (undergraduate), 2012

17 Pages, Grade: 1,9


Excerpt


Table of contents

List of diagrams

List of abbreviation

1 Introduction

2 Body
2.1 Research Question
2.2 Methodology
2.2.1 References to previous use
2.2.2 Description of how theoretical approach was used
2.2.3 Explanation of how data was analysed or theories were applied
2.2.4 Explanation of other aspects of research that could influence results
2.3 Discussion of results

3 Conclusion
3.1 Weaknesses
3.2 Usefulness for society and business
3.3 Indication or areas where further research could be applied
3.4 Answer question

Bibliography

Excerpt out of 17 pages

Details

Title
L'Oréal in China
Subtitle
How can L’Oréal S.A. increase its market share in the fragrances sector in China?
College
Karlshochschule International University  (BWL - International Marketing Strategy)
Course
BWL - International Marketing Strategy
Grade
1,9
Author
Year
2012
Pages
17
Catalog Number
V231914
ISBN (eBook)
9783656486800
ISBN (Book)
9783656491231
File size
432 KB
Language
English
Keywords
oréal, china, l’oréal
Quote paper
Mona Carolina Frank (Author), 2012, L'Oréal in China , Munich, GRIN Verlag, https://www.grin.com/document/231914

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