This research paper examines the question: Is innovation a critical success factor for today business or merely a modern buzzword? Setting the example of the ITC and luxury goods industry
Europe is increasingly under innovation pressure. Is innovation increasing the profit of firms and the growth strategy of European companies?
Even today there are sharp divisions among experts regarding the definition of innovation.
But they agree that innovation is being something new and expected to risk. When defining something new, the experts can’t agree.
Inhaltsverzeichnis (Table of Contents)
- Abstract
- Introduction
- Invention
- Innovation
- Innovation management
- Differentiation of innovation types
- Product innovation
- Process innovation
- Connection between product and process innovations
- Innovation strategies
- S-curve product & innovation improvement
- Kondratiev Cycles
- Hype Cycle
- Incremental & radical innovation
- Understanding of innovation in the telecommunications customer survey
- Best practice: Swarovski
- About Swarovski
- Innovation at Swarovski works as follows:
- Swarovski's success factors
- Comparison A1 Telekom Austria and Swarovski
- Conclusion & recommendation: does innovation increase profit?
- References
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This research paper explores the significance of innovation for modern businesses, examining whether it is a crucial success factor or merely a popular term. The paper uses the example of the ITC and luxury goods industries to investigate the role of innovation in increasing profit and driving growth strategies, particularly in Europe. The paper also delves into the ongoing debate surrounding the definition of innovation and explores the differentiation between different innovation types, focusing on product and process innovations.- The role of innovation in business success
- The relationship between innovation and profit generation
- The definition and classification of innovation
- Different types of innovation, particularly product and process innovation
- The application of innovation strategies in various industries
Zusammenfassung der Kapitel (Chapter Summaries)
The Abstract section introduces the research question: Is innovation a key success factor for today's businesses or simply a popular buzzword? The introduction defines and clarifies the concept of innovation, exploring its distinction from invention. The chapter discusses the role of innovation management and the various tasks involved in this process, emphasizing the importance of an innovative culture within companies. The chapter then explores the different types of innovation, including product and process innovation, and their connections.Schlüsselwörter (Keywords)
The research paper focuses on the critical concepts of innovation, growth strategy, buzzword, and the success story of Swarovski, a luxury goods company. The study examines the role of innovation in increasing profit and driving growth, particularly in the context of the ITC and luxury goods industries. It also delves into the differentiation between different types of innovation, emphasizing product and process innovation.
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- MBA Sabine Pröbstl (Author), 2013, Global Innovation. Buzzword or Growth Strategy?, Munich, GRIN Verlag, https://www.grin.com/document/232374
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