Tobacco consumption and its role in the frame of the mega trend ‚healthstyle’

California’s ‚Project 99’ as an example

Hausarbeit , 2013 , 14 Seiten , Note: 1,7

BWL - Sonstiges

This essay will take a look at the tobacco consumption in the frame of the megatrend ‚healthstyle’ and especially California’s ‚Project 99 Model’, which has the potential of being a trendsetter for other regions trying to fight the high rate of smokers. The paper should be seen as a continuative thinking to the topic of general changes in tobacco industry.

Inhaltsverzeichnis (Table of Contents)

• I. Introduction - From lifestyle to healthstyle
• II. Tobacco

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This essay examines tobacco consumption within the framework of the “healthstyle” megatrend, particularly focusing on California’s “Project 99 Model” as a potential model for other regions aiming to combat high smoking rates. The paper further expands upon the broader topic of transformations within the tobacco industry.

• The emergence and impact of the “healthstyle” megatrend
• The historical evolution of tobacco consumption and its social perception
• The role of government regulations and public health campaigns in shaping tobacco consumption patterns
• The influence of marketing strategies on tobacco consumption
• The potential of “Project 99” as a model for tobacco reduction efforts

Zusammenfassung der Kapitel (Chapter Summaries)

• I. Introduction - From lifestyle to healthstyle

  This chapter introduces the concept of “healthstyle” as a dynamic and evolving approach to living a healthy, fulfilling life. It discusses the shift from “lifestyle” to “healthstyle” as a result of increasing awareness of health and well-being. The chapter also defines “healthstyle” as a multifaceted combination of fitness, health, and happiness, emphasizing the pursuit of vitality as a philosophy of life. Finally, the chapter defines megatrends and examines the characteristics that distinguish them from other trends, highlighting the long-term, comprehensive, and powerful impact of megatrends on various aspects of society, including consumption behaviors.

• II. Tobacco

  This chapter delves into the history of tobacco consumption and its social perception, tracing the evolution of public attitudes towards smoking. It highlights the pivotal moment when the link between smoking and lung cancer was established, leading to a shift in public opinion. The chapter explores the significant role of government regulations, public health campaigns, and marketing strategies in shaping the tobacco industry and influencing individual choices related to smoking. It concludes by exploring the potential of “Project 99” as a model for reducing tobacco consumption in other regions.

Schlüsselwörter (Keywords)

The key terms and topics explored in this essay include healthstyle, megatrends, tobacco consumption, Project 99, public health, government regulation, marketing, and social perception.

• Hochschule: Zeppelin University Friedrichshafen
• Veranstaltung: Master Seminar Strategic Change Management
• Note: 1,7
• Autor: Vanessa Frank (Autor:in)
• Erscheinungsjahr: 2013
• Seiten: 14
• Katalognummer: V233083
• ISBN (eBook): 9783656502517
• ISBN (Buch): 9783656503972
• Sprache: Englisch
• Schlagworte: tobacco, california’s