1 Introduction
1.1 General comments on the “Oberseminar” paper “Participants in the market for eLearning in the area of soft skills”
Videokeskus, a Finnish company, that is developing audio-visual learning packages in soft skills, wants to expand its eLearning business into the European market. Therefore different European universities will do research on their domestic and European market of eLearning.
The target of this “Oberseminar” paper is to show the different participants in the German market of eLearning in the area of soft skills. In the paper, let’s pretend Videokeskus already is in the German market. One of the main objectives of this paper is to find out, which problems Videokeskus has to face establishing itself in the German market. Is there a big demand for the products of Videokeskus? Are there lots of competitors in the market of eLearning in the area of soft skills? Are the customers satisfied or dissatisfied with the current situation?
Textually, this “Oberseminar” paper is structured as follows:
After advancing to the topic, the terms “eLearning”, and “soft skills” are defined in the introduction. In the main part the major actors in a company’s micro-environment are described referring to the German market, the place where services and goods are exchanged. The main part is divided into five blocks. First there will be an introduction of the company Videokeskus, in which the products of Videokeskus will also be described. In the second main part the suppliers, who are offering different products and services to the company itself for producing their goods or services, are described such as software companies. The market intermediaries, such as trainers, dealers, merchandisers, wholesalers or retailers form the third main part of this “Hauptseminar” paper. After discussing about the market intermediaries, some examples of customers will be given, which are introducing eLearning, such as Nestlé or Karstadt. The last section of the main part presents the competitors in the market of eLearning in the area of soft skills in Germany. The summary forms the conclusion of this oberseminarpaper, followed by the appendices, and the index of authors cited in text.
The internet provided the main source of my research. By browsing through the net you find many articles on eLearning and the participants in the market for eLearning in the area of soft skills. Writing about the participants I also took sources from the Swiss market.
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Table of Contents
1 Introduction
1.1 General comments on the “Oberseminar” paper “Participants in the market for eLearning in the area of soft skills”
1.2 Definitions
1.2.1 eLearning
1.2.2 Soft skills
2 The different participants in the market for eLearning in the area of soft skills
2.1 Videokeskus – the company itself
2.2 Suppliers
2.3 The market intermediaries
2.3.1 Market intermediaries in the service industry, especially in the eLearning sector
2.3.2 Some examples of market intermediaries
2.3.2.1 ed-scout.com AG
2.3.2.2 www.lernsoftware.de
2.3.2.3 KPMG
2.3.2.4 schenck.de
2.4 Customers
2.4.1 Customers in the market for eLearning in the area of soft skills
2.4.2 Customers for whom eLearning in the area of soft skills is getting more and more important
2.4.2.1 Call Centers
2.4.2.2 Nestlé
2.4.2.3 Karstadt
2.4.2.4 Sparkassen-Finanzgruppe
2.5 Competitors
2.5.1 Competitors in general
2.5.2 Different competitors in the German market
2.5.2.1 Add! brain
2.5.2.2 imc
2.5.2.3 NetG
2.5.2.4 time4you
2.5.2.5 Metatrain Lernsoftware GmbH
2.5.2.6 IBM
2.5.2.7 IHK
2.5.2.8 Others
3 Summary
Research Objectives and Themes
The paper aims to identify the key participants within the German eLearning market, specifically focused on soft skills training. It examines the roles of suppliers, intermediaries, customers, and competitors to determine the challenges faced by companies entering or establishing themselves in this sector.
- Analysis of the eLearning market structure and major actors.
- Evaluation of customer demand and corporate adoption of soft skills training.
- Assessment of the role and influence of market intermediaries.
- Comparison of key competitors and their specific product offerings in Germany.
- Overview of the future potential and challenges of the eLearning industry.
Excerpt from the Book
1.1 General comments on the “Oberseminar” paper “Participants in the market for eLearning in the area of soft skills”
Videokeskus, a Finnish company, that is developing audio-visual learning packages in soft skills, wants to expand its eLearning business into the European market. Therefore different European universities will do research on their domestic and European market of eLearning.
The target of this “Oberseminar” paper is to show the different participants in the German market of eLearning in the area of soft skills. In the paper, let’s pretend Videokeskus already is in the German market. One of the main objectives of this paper is to find out, which problems Videokeskus has to face establishing itself in the German market. Is there a big demand for the products of Videokeskus? Are there lots of competitors in the market of eLearning in the area of soft skills? Are the customers satisfied or dissatisfied with the current situation?
Textually, this “Oberseminar” paper is structured as follows: After advancing to the topic, the terms “eLearning”, and “soft skills” are defined in the introduction. In the main part the major actors in a company’s micro-environment are described referring to the German market, the place where services and goods are exchanged. The main part is divided into five blocks. First there will be an introduction of the company Videokeskus, in which the products of Videokeskus will also be described. In the second main part the suppliers, who are offering different products and services to the company itself for producing their goods or services, are described such as software companies.
Summary of Chapters
1 Introduction: Provides an overview of the paper's goals regarding the market for eLearning in soft skills and defines key terminology.
2 The different participants in the market for eLearning in the area of soft skills: Details the various roles within the micro-environment, including the company itself, suppliers, intermediaries, customers, and competitors.
3 Summary: Concludes the analysis by highlighting the complex overlaps between market participants and future industry outlooks.
Keywords
eLearning, soft skills, Videokeskus, market participants, suppliers, intermediaries, customers, competitors, German market, corporate training, web-based training, digital learning, training software, online-academy, human resources.
Frequently Asked Questions
What is the primary focus of this research paper?
The paper focuses on analyzing the various participants in the German eLearning market, specifically within the domain of soft skills training, using a hypothetical expansion of the Finnish company Videokeskus as a case study.
Which entities are identified as key market participants?
The paper classifies participants into five distinct categories: the company itself (producers), suppliers of production factors, market intermediaries (e.g., consultants, portals), customers (corporate and industrial), and direct competitors.
What is the main objective of the author?
The objective is to evaluate the market conditions for an eLearning firm, identify potential problems with market establishment, and analyze the competitive landscape and customer satisfaction levels in Germany.
What research methodology was employed?
The research relies primarily on secondary sources, including articles found on the internet and literature regarding marketing and consumer behavior in the European and German markets.
What subjects are covered in the main section of the paper?
The main section covers an introduction to Videokeskus, the role of IT and service suppliers, the influence of market intermediaries like portals and consultants, corporate case studies of customers, and an analysis of major domestic and international competitors.
Which keywords best characterize this work?
The work is characterized by terms such as eLearning, soft skills, market participants, corporate training, and digital solutions for the German workforce.
How does the author define soft skills in the context of this study?
The author references multiple definitions, ranging from team and communication competence to professional development areas like leadership, sales, and time management as outlined in the Hambrecht+Co report.
What does the study conclude about the future of the eLearning market?
It concludes that while the industry is currently highly fragmented and competitive, it is poised for significant growth, with eLearning becoming an essential tool for cost-effective and flexible lifelong learning in companies.
- Quote paper
- Isabelle Pfeiffer (Author), 2001, Participants in the market for e-learning in the area of soft skills, Munich, GRIN Verlag, https://www.grin.com/document/2470
