1 Introduction
1.1 General comments on the “Oberseminar” paper “Participants in the market for eLearning in the area of soft skills”
Videokeskus, a Finnish company, that is developing audio-visual learning packages in soft skills, wants to expand its eLearning business into the European market. Therefore different European universities will do research on their domestic and European market of eLearning.
The target of this “Oberseminar” paper is to show the different participants in the German market of eLearning in the area of soft skills. In the paper, let’s pretend Videokeskus already is in the German market. One of the main objectives of this paper is to find out, which problems Videokeskus has to face establishing itself in the German market. Is there a big demand for the products of Videokeskus? Are there lots of competitors in the market of eLearning in the area of soft skills? Are the customers satisfied or dissatisfied with the current situation?
Textually, this “Oberseminar” paper is structured as follows:
After advancing to the topic, the terms “eLearning”, and “soft skills” are defined in the introduction. In the main part the major actors in a company’s micro-environment are described referring to the German market, the place where services and goods are exchanged. The main part is divided into five blocks. First there will be an introduction of the company Videokeskus, in which the products of Videokeskus will also be described. In the second main part the suppliers, who are offering different products and services to the company itself for producing their goods or services, are described such as software companies. The market intermediaries, such as trainers, dealers, merchandisers, wholesalers or retailers form the third main part of this “Hauptseminar” paper. After discussing about the market intermediaries, some examples of customers will be given, which are introducing eLearning, such as Nestlé or Karstadt. The last section of the main part presents the competitors in the market of eLearning in the area of soft skills in Germany. The summary forms the conclusion of this oberseminarpaper, followed by the appendices, and the index of authors cited in text.
The internet provided the main source of my research. By browsing through the net you find many articles on eLearning and the participants in the market for eLearning in the area of soft skills. Writing about the participants I also took sources from the Swiss market.
[...]
Inhaltsverzeichnis (Table of Contents)
- 1 Introduction
- 1.1 General comments on the “Oberseminar” paper \"Participants in the market for eLearning in the area of soft skills\"
- 1.2 Definitions
- 1.2.1 eLearning
- 1.2.2 Soft skills
- 2 The different participants in the market for eLearning
in the area of soft skills
- 2.1 Videokeskus - the company itself
- 2.2 Suppliers
- 2.3 The market intermediaries
- 2.3.1 Market intermediaries in the service industry, especially in the eLearning sector
- 2.3.2 Some examples of market intermediaries
- 2.3.2.1 ed-scout.com AG
- 2.3.2.2 www.lernsoftware.de http://www.lernsoftware.de/
- 2.3.2.3 KPMG
- 2.3.2.4 schenck.de
- 2.4 Customers
- 2.4.1 Customers in the market for eLearning in the area of soft skills
- 2.4.2 Customers for whom eLearning in the area of soft skills is getting more and
more important
- 2.4.2.1 Call Centers
- 2.4.2.2 Nestlé
- 2.4.2.3 Karstadt
- 2.4.2.4 Sparkassen-Finanzgruppe
- 2.5 Competitors
- 2.5.1 Competitors in general
- 2.5.2 Different competitors in the German market
- 2.5.2.1 Add! brain
- 2.5.2.2 imc
- 2.5.2.3 NetG
- 2.5.2.4 time4you
- 2.5.2.5 Metatrain Lernsoftware GmbH
- 2.5.2.6 IBM
- 2.5.2.7 IHK
- 2.5.2.8 Others
- 3 Summary
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This "Oberseminar" paper aims to examine the diverse participants in the German market for eLearning in the area of soft skills. Specifically, it focuses on the challenges faced by Videokeskus, a Finnish company specializing in audio-visual learning packages, as it seeks to establish its eLearning business in the German market. The paper investigates the demand for Videokeskus' products, the competitive landscape within the market, and the level of customer satisfaction.
- The various stakeholders in the eLearning market for soft skills in Germany.
- The challenges and opportunities for Videokeskus entering the German market.
- The demand for eLearning solutions in the area of soft skills within German companies.
- The competitive landscape in the German eLearning market for soft skills.
- The overall customer satisfaction with current eLearning offerings in the area of soft skills.
Zusammenfassung der Kapitel (Chapter Summaries)
The introduction defines the key terms "eLearning" and "soft skills", providing context for the subsequent analysis. It outlines the structure of the paper, highlighting the focus on the major actors in a company's micro-environment within the German market. The paper then explores the different participants in the eLearning market, beginning with an introduction to Videokeskus and its products. It then examines suppliers, market intermediaries (including trainers, dealers, and retailers), and customers who are adopting eLearning, such as Nestlé and Karstadt. Finally, it analyzes the competitors in the German eLearning market for soft skills.
Schlüsselwörter (Keywords)
The key concepts and terms explored in this paper include eLearning, soft skills, market participants, Videokeskus, suppliers, market intermediaries, customers, and competitors. The focus is on analyzing the German eLearning market for soft skills and the challenges and opportunities for Videokeskus entering this market.
- Quote paper
- Isabelle Pfeiffer (Author), 2001, Participants in the market for e-learning in the area of soft skills, Munich, GRIN Verlag, https://www.grin.com/document/2470
