Excerpt
Table of Contents
Executive Summary.
List of Abbreviations
List of Figures
1. Introduction
1.1. Problem Definition
1.2. Objectives
1.3. Methodology
2. Marketing Plan
2.1. Marketing Environment
2.1.1. Microenvironmental Analysis
2.1.2. Macroenvironmental Analysis
2.2. SWOT Analysis
2.2.1. Strengths
2.2.2. Weaknesses
2.2.3. Opportunities
2.2.4. Threats
2.3. Marketing Strategy
2.3.1. Market Segmentation
2.3.2. Market Targeting
2.4. Marketing Mix
2.4.1. Product
2.4.2. Price
2.4.3. Place
2.4.4. Promotion
3. Roll-Out Plan
4. Conclusion
5. ITM Checklist
Bibliography
List of Abbreviations
Abbildung in dieser Leseprobe nicht enthalten
List of Figures
Figure 1: SWOT analysis (self-developed)
Figure 2: Customer profile for different market segments (self-developed)
Figure 3: The Four-P framework according to Jerome McCarthy (Kotler 1999, p. 96)
Figure 4: Body-Washer GmbH FY11 Project Plan (self-developed)
- Quote paper
- Dipl. Ing. MBA Matthias Beer (Author), 2010, The Body Washer: A Marketing Plan for the United Arabic Emirates, Munich, GRIN Verlag, https://www.grin.com/document/262134
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