The aim of this paper is to argue why the Toyota Prius can be classified as product eco-innovation and to study why the eco-innovation Toyota Prius has been successful. For this purpose the general literature on eco-innovation is reviewed and applied on the specific case of the Prius.
The paper is organized as follows: section 2.1 provides a brief overview of the different definitions of the term eco-innovation that are proposed in the literature. Next, section 2.2 depicts the factors determining the success of an eco-innovation which are named in the eco-innovation literature. After this, section 3 introduces the case of the Toyota Prius and argues why the Prius can be classified as product eco-innovation. Then, section 4 studies which determinants of eco-innovation have contributed to the success of the Prius. Finally, section 5 summarizes the findings of this paper and evaluates them critically.
Table of contents
List of figures
List of tables
List of abbreviations
1. Introduction: Topic, research questions, methodology, and structure of the paper
2. Eco-innovation: Theoretical background
2.1 Definitions of the term eco-innovation
2.2 Determinants of eco-innovation
3. The Toyota Prius as product eco-innovation
4. Determinants for the success of the eco-innovation Prius
4.1 Technology push
4.2 Market pull
4.3 Regulatory push and/or pull
5. Conclusion
References
- Quote paper
- Felix Reutter (Author), 2013, Eco-Innovation: The Toyota Prius Case, Munich, GRIN Verlag, https://www.grin.com/document/264459
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