The business environment has become very dynamic making change in organizations inevitable and tremendous in past few decades. Leadership through change has thus become a great concern in today’s business management (Axelrod 2000, p. 43). Managing change effectively is important in keeping change efforts in track and overcoming business challenges. In addition, modern organizations are highly complex and cannot be transformed by one management guru. Leadership effort must therefore support and build organization members particularly employees to understand leadership agenda in managing change and play their role within the sphere of their activities (Black & Hal 2002, p. 91). Implementing change sometimes require sense of urgency. Of great importance is to understand change, drivers and barriers of change and identify strategies and initiatives geared towards leading change effectively. This study explores and examines changes that have occurred at Corus, how the company has managed them, barriers that have been faced concerning change and reasons for the changes.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Corus
- Reasons for change
- Drivers of change at Corus
- Internal drivers
- External drivers of change
- Management of change
- Managing change at Corus
- Total quality management
- Continuous improvements
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This study examines the changes that have occurred at Corus, a major steel producer, focusing on how the company has managed these changes, the barriers encountered, and the reasons behind them.
- The dynamic business environment and the need for organizational change
- The importance of leadership in managing change effectively
- The impact of internal and external drivers of change on Corus
- The implementation of Total Quality Management (TQM) and continuous improvement practices at Corus
- The role of employee engagement and communication in driving change
Zusammenfassung der Kapitel (Chapter Summaries)
The introduction sets the context by outlining the significance of change management in today's business environment. It highlights the importance of understanding change drivers and barriers, as well as identifying effective change leadership strategies.
The chapter on Corus provides an overview of the company's operations and its position as a major steel producer in Europe. It emphasizes the importance of continuous improvement practices in driving new product development and meeting customer needs.
The chapter on reasons for change explores the concept of drivers and barriers to change, emphasizing the need for understanding both internal and external pressures for transformation.
The chapter on drivers of change at Corus examines specific internal and external factors that have driven change within the company. Internal factors include operational inefficiencies and low staff morale, while external pressures include competition from low-cost producers and evolving customer requirements.
The chapter on management of change outlines various approaches to change management, including power-coercive, environmental adaptive, normative reductive, and empirical-rational strategies. Each strategy is discussed with its strengths and limitations.
The chapter on managing change at Corus focuses on the company's implementation of Total Quality Management (TQM) and continuous improvement practices. It highlights the key elements of TQM, such as policy management, daily management, and task achieving through problem solving. The chapter also discusses the benefits of lean production and its impact on reducing waste and improving efficiency.
Schlüsselwörter (Keywords)
The key terms and concepts explored in this study include change management, organizational change, drivers of change, barriers to change, continuous improvement, Total Quality Management (TQM), lean production, employee engagement, communication, and stakeholder engagement.
- Quote paper
- Amos Kamau (Author), 2012, Leading change at Corus, Munich, GRIN Verlag, https://www.grin.com/document/265518
