Factors affecting the Effectiveness of Tourism Advertising Campaigns in the UK


Research Paper (postgraduate), 2011

58 Pages, Grade: A


Excerpt


Table of Contents

Abstract

1.1 Background

1.2 Research Objectives

1.4 Research Significance

2.0 Literatures Review
2.1 Introduction
2.2 Tourism Industry
2.5 The Advertising Campaign
2.5.1 Common Form of Tourist Advertising
2.3.2 Cultural Environment and Tourism Advertisement Campaign
2.4 Tourism Advertisement
2.4.1 Evolution of Tourism Advertisement Campaigns
2.4.2 Competitiveness of the Tourism Markets
2.5 Destination Marketing and Advertising in the Tourism Industry
2.5.1 Destination Image
2.6 Tourism Advertisement Campaign in UK
2.7 Factors affecting Effectiveness in Tourist Advertisement
2.7.1 Demographic Factors
2.7.2 Economic Factors
2.7.3 Psychological Factors
2.8 Summary of the Review

3.0 Methodology
3.1 Data Collection Methods
3.2 Research Ethics

4.0 Presentation, Analysis and Interpretation of Findings
4.1 Introduction
4.1.1 The Case Study
4.2 Presentation
4.2.1 Participants
4.2.2 Type of the Participants
4.2.3 Age of the Participants
4.2.4 Nature of Employment of the Participants
4.2.5 Reasons for the Visit
4.2.6 Sources of Information to the Consumers
4.2.7 The effectiveness of the source
4.2.8 The Managers Response
4.3 Analysis and Interpretation of the Findings
4.3.1 Identified Factors Affecting the Advertising Campaigns
4.3.2 Comparison of the Factors

5.0 Summary, Conclusion and Recommendation
5.1 Summary
5.2 Conclusion
5.3 Recommendation

Reference List

Excerpt out of 58 pages

Details

Title
Factors affecting the Effectiveness of Tourism Advertising Campaigns in the UK
College
The University of Liverpool
Grade
A
Author
Year
2011
Pages
58
Catalog Number
V265579
ISBN (eBook)
9783656553977
ISBN (Book)
9783656554073
File size
858 KB
Language
English
Keywords
factors, effectiveness, tourism, advertising, campaigns
Quote paper
Kelly Munyao (Author), 2011, Factors affecting the Effectiveness of Tourism Advertising Campaigns in the UK, Munich, GRIN Verlag, https://www.grin.com/document/265579

Comments

  • No comments yet.
Look inside the ebook
Title: Factors affecting the Effectiveness of Tourism Advertising Campaigns in the UK



Upload papers

Your term paper / thesis:

- Publication as eBook and book
- High royalties for the sales
- Completely free - with ISBN
- It only takes five minutes
- Every paper finds readers

Publish now - it's free