At the beginning of this assignment the terms branch and branch attractiveness will be
explained. Afterwards the 5-Forces model by Porter is introduced and the theoretical
attributes will be explained. In the third step the theoretical concepts will be applied to
Airbus S.A.S. in general and especially to the Airbus A380. Furthermore the characteristics of the aviation industry will be pointed out.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Problem assignment
- Scope and structure of this paper
- Branches and branch attractiveness
- Definition
- Differentiation
- The 5 Forces-Model by Porter
- Introduction
- Threat of substitution
- Power of customers
- Power of suppliers
- Industry Competition
- Threat of new competitors
- Analysis of the 5-Forces model according to the Airbus A380
- Threat of substitution
- Power of customers
- Power of suppliers
- Industry competition
- Threat of new competitors
- Conclusion
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This paper analyzes the attractiveness of the commercial aircraft market, focusing on the Airbus A380, using Porter's Five Forces model. The objective is to understand the competitive landscape and identify factors influencing the success of Airbus and its A380 model.- The definition and differentiation of branches within the commercial aircraft industry
- The application of Porter's Five Forces model to the commercial aircraft industry
- An analysis of the competitive landscape surrounding the Airbus A380
- Identification of factors impacting the power of customers, suppliers, and competitors in the industry
- Analysis of threats posed by substitutes and potential new competitors
Zusammenfassung der Kapitel (Chapter Summaries)
The introduction outlines the problem of intense competition faced by Airbus, particularly the A380 model, against Boeing. The paper's scope and structure are explained, highlighting the application of Porter's Five Forces model.
Chapter 2 defines the term "branch" in the context of the aviation industry, emphasizing the substitutability of products and services. It explains the differentiation between aircraft categories, focusing on very large aircraft due to the A380's major competitors.
Chapter 3 introduces Porter's Five Forces model, explaining each force: threat of substitution, power of customers, power of suppliers, industry competition, and threat of new competitors.
Schlüsselwörter (Keywords)
The paper focuses on analyzing the competitive landscape of the commercial aircraft industry, particularly the Airbus A380. Key terms include: Porter's Five Forces model, branch attractiveness, threat of substitution, power of customers, power of suppliers, industry competition, threat of new competitors, Boeing, Airbus, A380, very large aircraft, double-decker aircraft, and the commercial aviation industry.- Quote paper
- Robert Kowalschek (Author), 2012, Airbus A380 (Porters Five Forces), Munich, GRIN Verlag, https://www.grin.com/document/265717
