Decode: Digital Design Sensation was V&A’s large-scale debut digital exhibition in its culture. From a curatorial angle, it was not just an exhibition to inform the new trend of digital art and design, but it also acted as a milestone for the museum to change its face and maintain a world’s leading role in art and design field. With this mission in mind, the whole situation became unique. This essay aims to investigate how this situation has affected the curatorial approach, and analyze the exhibition’s forward-looking objectives, then go more in-depth to find out how curators came up with wise decisions to meet those objectives. The discussion will focus on four main areas of Decode’s achievements, and zoom in to look at the essentials for the success: Firstly, the encompassing curatorial idea - Code, Interactivity, Network. Secondly, their bold marketing solution Recode Decode campaign. Thirdly, its collaborative platform which both achieving integrity of content and allowing openness for discourses. Lastly, its underlying agenda to bridge to the future. Throughout to the end, the essay unfolds a whole picture of Decode’s missionary accomplishment that had manifested V&A’s evolvement into its digital culture.
Inhaltsverzeichnis (Table of Contents)
- Abstract
- Introduction
- Decode: Digital Design Sensations (V&A, 2009)
- Discussion
- Section 1
- Critical Analysis: Aims of Decode Exhibition
- Translating V&A's Values? Or Transforming V&A's Future?
- Concise Curatorial Objectives
- Section 2
- How to Meet the Aims? - Decode's Strategies
- Objective 1: Devise a Digital Curatorial Concept - Manifest Leading Role
- Solution 1: Encompassing Curatorial Concept - Code. Interactivity. Network.
- Objective 2: Devise a Digital Marketing Tool - Raise Wider Awareness
- Solution 2: Recode Decode - Open Source Exhibition Identity Campaign
- Objective 3: Achieve Integrity in Digital Realm - Open Experiences
- Solution 3: Expand 3 Themes for Discourses
- Objective 4: Bridging to V&A's Digital Future
- Solution 4: Tasters for Future Developments
- Section 1
- Conclusion
- Appendix - Image Sources
- Bibliography
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This essay aims to investigate the curatorial approach and analyze the forward-looking objectives of the V&A’s "Decode: Digital Design Sensations" exhibition. The essay will delve deeper into the curators' decisions to achieve these objectives and will focus on four key areas of Decode’s success: * **Encompassing Curatorial Concept:** This encompasses the themes of Code, Interactivity, and Network. * **Recode Decode Campaign:** This refers to the exhibition’s bold marketing solution. * **Collaborative Platform:** This section focuses on the exhibition’s approach to achieving content integrity and allowing for open discourse. * **Bridging to the Future:** This highlights the underlying agenda to connect with future developments in digital design.Zusammenfassung der Kapitel (Chapter Summaries)
The introduction provides context for the V&A’s "Decode: Digital Design Sensations" exhibition, highlighting its significance as the museum's first exhibition devoted to digital art and design. The exhibition attracted a large number of visitors, establishing a key milestone in the V&A’s digital exhibition culture. Section 1 critically analyzes the exhibition's aims. It explores whether Decode aimed to translate the V&A’s traditional values into a digital context or if it sought to transform the museum’s future by embracing digital technologies. This section also outlines the concise curatorial objectives of the exhibition. Section 2 outlines Decode's strategies for achieving its aims. The chapter details how the exhibition utilized an encompassing curatorial concept based on Code, Interactivity, and Network to manifest a leading role in digital design. It also examines the Recode Decode campaign, an open source exhibition identity campaign, which served as a digital marketing tool to raise wider awareness. Additionally, Section 2 explores the exhibition's collaborative platform, which aimed to achieve integrity in the digital realm while fostering open experiences. Finally, the section examines the underlying agenda of bridging to the V&A’s digital future through “tasters” for future developments.Schlüsselwörter (Keywords)
This essay focuses on the themes of digital art and design, curatorial approaches, marketing strategies, and the evolution of museums in the digital age. Key concepts explored include the use of technology in exhibitions, the integration of digital platforms for outreach and collaboration, and the impact of digital design on cultural institutions.- Quote paper
- Margaret Choi Kwan Lam (Author), 2012, A Digital Exhibition to Pave Way for V&A’s Future. Decode-Digital Design Sensations, Munich, GRIN Verlag, https://www.grin.com/document/266360
