Market Entry Proposal for Automotive Companies


Term Paper, 2011

9 Pages, Grade: A


Abstract or Introduction

Since the time of the bankruptcy and the government bailout Chrysler group LLC has made a lot of strides in the revitalization of the main brand and product line. This meant a reorganization of its financial operations, which includes reinvesting into the brand name and the operations to the tune of 23 billion dollars. However, this is not the only thing that the company has done. In the year, 2009, the company entered into an agreement with automaker Giant Fiat as its bankruptcy protection. Fiat had been looking at the situation for some time and some analysts’ state that it was actually waiting in the wings to take over in case of such a bankruptcy occurred.
I would suggest that the companies use the appeal of Chrysler as much as possible and various technical attributes of Fiat in order to exploit their presence within France.

Details

Title
Market Entry Proposal for Automotive Companies
College
Western Illinois University
Grade
A
Author
Year
2011
Pages
9
Catalog Number
V267033
ISBN (eBook)
9783656578253
ISBN (Book)
9783656578246
File size
363 KB
Language
English
Keywords
market, entry, proposal, automotive, companies
Quote paper
Kathy Morgan (Author), 2011, Market Entry Proposal for Automotive Companies, Munich, GRIN Verlag, https://www.grin.com/document/267033

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