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The Success of Tesco’s International Expansion in South Korean Market. Examination and Analysis of Key Factors

Name: The Success of Tesco’s International Expansion in South Korean Market. Examination and Analysis of Key Factors
Price: 16.99 EUR
Availability: InStock
Author: Mayer Taylor
ISBN: 978-3-656-58817-7

Bachelorarbeit, 2011

30 Seiten, Note: A

Mayer Taylor (Autor:in)

Leseprobe

Dissertation

Executive Summary

Introduction

Research Question

Research Objectives

Literature Review

Globalization and Internationalization

Factors Influencing Business Decisions for Internationalisation

Internal Factors

External Factors for Globalization

Types of international strategy: Multi-domestic vs. Global

Global Strategy

Multi-domestic Strategy

Research Methodology

Findings

Market analysis

FDI Strategy of the Host Market

Market Entry Strategy

Averting Challenges Faced by Tesco

Strategic Leadership of the Company

Business Strategies

Analysis of the Finding

Conclusion

Consultancy Report

Executive Summary

Introduction

Key Findings

Conclusion

Recommendations

References

Ende der Leseprobe aus 30 Seiten

Details

Titel: The Success of Tesco’s International Expansion in South Korean Market. Examination and Analysis of Key Factors
Hochschule: University of Kent
Note: A
Autor: Mayer Taylor (Autor:in)
Jahr: 2011
Seiten: 30
Katalognummer: V267070
ISBN (eBook): 9783656588177
ISBN (Buch): 9783656588160
Dateigröße: 575 KB
Sprache: Englisch
Schlagworte: success, tesco’s, international, expansion, south, korean, market, examination, analysis, factors

Arbeit zitieren: Mayer Taylor (Autor:in), 2011, The Success of Tesco’s International Expansion in South Korean Market. Examination and Analysis of Key Factors, München, GRIN Verlag, https://www.grin.com/document/267070

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