Online marketing has become a popular technique that helps organizations to reach global customers. Though most organizations are using wide-range of online marketing strategies, some of them are unable to identify various factors that contribute to success of online marketing. To help organizations to identify these critical success factors, this research paper has analyzed various critical success factors to create a framework for organizations to successfully execute online marketing campaign. This paper also focused on identifying major online technique used by organizations and benefits of centralized and decentralized marketing environments.
Secondary information has been the data was collected by using a questionnaire, which consists of 8 questions and 3 marketing managers of selected US based organizations
Inhaltsverzeichnis (Table of Contents)
- Chapter 1 - Introduction
- Research Background
- Research Problem
- Aims of the Research Study
- Objectives of the Project
- Research Questions
- Hypothesis
- Dissertation Structure
- Chapter 2: Literature Review
- Introduction to Online Marketing
- Most Used Online Marketing Techniques in Today's Environment
- Centralized and decentralized online marketing activities
- Interdependence between various online marketing tools
- Effective implementation of online marketing campaign
- Factors that affect Online Marketing Campaigns
- Critical success factors of online advertisement campaigns
- Chapter 3 - Research Methodology
- Research Approach
- Research Methods
- Data Collection Methods
- Sampling Techniques
- Research Techniques
- Questionnaire Design
- Advantages and Disadvantages of Questionnaire
- Personal Interviews Design
- Ethical Issues
- Limitations of the Research Study
- Closing Remarks
- Chapter-4: Data Analysis
- Hypothesis Testing
- Analysis of Data Collected Through Personal Interviews
- Chapter -5: Discussions
- Validity and Reliability
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This research paper examines the critical success factors of online marketing campaigns, aiming to develop a framework for organizations to effectively execute their online marketing efforts. It analyzes various online marketing techniques and investigates the benefits of both centralized and decentralized marketing environments.- Identifying key factors contributing to successful online marketing campaigns
- Analyzing the effectiveness of various online marketing techniques
- Evaluating the benefits of centralized and decentralized online marketing environments
- Developing a framework for organizations to implement successful online marketing strategies
Zusammenfassung der Kapitel (Chapter Summaries)
Chapter 1 provides an introduction to the research, outlining the background, problem statement, aims, objectives, research questions, hypothesis, and the structure of the dissertation. Chapter 2 reviews relevant literature on online marketing, exploring concepts such as the most used online marketing techniques, centralized and decentralized marketing activities, the interdependence of online marketing tools, factors affecting online marketing campaigns, and critical success factors for online advertising campaigns. Chapter 3 details the research methodology employed, including the research approach, methods, data collection methods, sampling techniques, research techniques, questionnaire design, advantages and disadvantages of questionnaires, personal interview design, ethical issues, limitations of the study, and closing remarks. Chapter 4 presents data analysis, focusing on hypothesis testing and the analysis of data gathered from personal interviews.
Schlüsselwörter (Keywords)
This research paper focuses on the key concepts of online marketing, its critical success factors, and the effectiveness of various techniques used. It investigates the advantages and disadvantages of centralized and decentralized online marketing environments. Important terms include: online marketing techniques, critical success factors, online advertising campaigns, centralized and decentralized marketing, research methodology, and data analysis.- Quote paper
- Katie Maingi (Author), 2012, Online Marketing and its critical success factors, Munich, GRIN Verlag, https://www.grin.com/document/267073
