In the last few decades, the internet has been a powerful tool. The advent of internet has removed major industry barriers and made shopping much more easily. The development of internet from last 5 years has significantly increased the web-users which are due high speed data transmission and other technology developments have created an advantage for the firms to promote themselves more significantly. In the current era of internet customers use internet for varied purpose and activities; searching information about products/ services, companies, product features and prices, availability of the product, selection of products, placing order and paying them online ensuring a smooth transmission of the complete process. According to the UCLA centre for communication policy, online shopping has become the third popular internet activity which further followed up by e-mails and web browsing. Many researches have indicated that the internet shopping particularly in B2C has risen and online shopping become more popular to many people. According to The Emerging Digital Economy Report, in some companies the weight of e-commerce sales is high (Dell computer reached $ 18million sales through internet). This advent of internet has made the marketers to realise that the consumer behaviour transformation is unavoidable and thus they have to change their marketing strategy.
Table of Contents
1. INTRODUCTION
1.1. Problem Discussion
1.2. Objectives of the study
2. LITERATURE REVIEW
2.1. Customer Behaviour
2.2. Digital Shopping Behaviour-Key Facts
2.3. Customer behaviour and Clothing
2.4. Consumer Behaviour Analysis
2.5. Consumer Analysis Determinants
2.6. Consumer Attitude
2.7. Consumer Motivations
2.8. Knowledge and Learning process
3. METHODOLOGY
3.1 Introduction
3.2 Research Design
3.3 Research Approach
3.4 Research Methods
3.5 Secondary Research
3.6 Primary Research
3.6.1 Qualitative Research
3.6.2 Interview
3.6.3 Sampling
3.6.4 Quantitative Research
3.6.5 Questionnaire
3.6.6 Sampling
4. FINDINGS AND ANALYSIS
5. DISCUSSIONS
5.1. Demographic Distribution
5.2. Buying Behaviour
5.3. Customer Tastes and Preferences
5.4. Internet Efficiency
5.5. Brand Impact and Awareness of Visual Technology
5.6. Personal Comments and Interview
6. CONCLUSIONS
6.1. Need for Recognition of target segments
6.2. Branding Awareness- Developing Internet
6.3. Virtual Recognition Technology- Need for Innovation
6.4. Customer Perceptions- Customer Perceived Quality
6.5. Buying Behaviour-Customer Analysis
6.6. Social Networking-Analysing its Importance
6.8. Limitations
6.9. Recommendations
Objectives & Core Topics
The study aims to investigate how consumer behaviour influences the marketing strategies of B2C e-business, with a specific focus on the online clothing sector, and evaluates the effectiveness of technological tools in enhancing the digital shopping experience.
- Analysis of factors affecting consumer behaviour in online shopping.
- Evaluation of digital marketing strategies for clothing retailers.
- Assessment of customer satisfaction with current online shopping platforms.
- Exploration of innovative technologies like virtual fitting rooms in the retail industry.
Excerpt from the Book
1. Introduction
In the last few decades, the internet has been a powerful tool. The advent of internet has removed major industry barriers and made shopping much more easily. The development of internet from last 5 years has significantly increased the web-users which are due high speed data transmission and other technology developments have created an advantage for the firms to promote themselves more significantly. In the current era of internet customers use internet for varied purpose and activities; searching information about products/ services, companies, product features and prices, availability of the product , selection of products, placing order and paying them online ensuring a smooth transmission of the complete process.
Consumer Behaviour can be defined as the decision making process and physical activity involved in acquiring, evaluating, using and disposing of goods and services. (Engel et al., 1995) states that consumer behaviour is all activities directly involving, acquiring, consuming and disposing products or services and the procedures to incur decision making before and after these activities. While understanding the system of virtual shopping, Behavioural nature of the consumers is a priority issue for practitioners who compete with the fast growing virtual market place.
Development in the recent technology is transforming e-business in to a mainstream business activity while at the same time the behavioural nature of the online customers are getting matured which makes the virtual vendors realize the importance and urgent need of a professional and customer oriented approach which have more chances on influencing with the marketing strategies.
Summary of Chapters
1. INTRODUCTION: Provides the context of the study, outlines the problem statement regarding B2C e-business strategies, and defines the core objectives.
2. LITERATURE REVIEW: Examines theoretical frameworks of consumer behaviour, digital shopping trends, and the intersection of consumer psychology with online marketing.
3. METHODOLOGY: Details the research design, including the use of both quantitative surveys and qualitative interviews to gather data from online shoppers.
4. FINDINGS AND ANALYSIS: Presents the empirical results from the survey and interview data, including demographic distributions and shopping habits.
5. DISCUSSIONS: Connects the research findings with the literature review to analyze the impact of consumer behaviour on marketing strategies in the clothing industry.
6. CONCLUSIONS: Summarizes the key insights, highlights limitations of the study, and offers recommendations for future e-commerce strategy development.
Keywords
Consumer Behaviour, Online Shopping, B2C E-business, Marketing Strategy, Clothing Industry, Digital Transformation, Virtual Fitting Room, Customer Satisfaction, E-commerce, Internet Efficiency, Brand Awareness, Consumer Psychology, Purchasing Determinants, Social Networking, Retail Technology.
Frequently Asked Questions
What is the primary focus of this research?
The research primarily examines how consumer behaviour influences the marketing strategies of B2C e-commerce businesses, with a specific focus on the online clothing sector.
What are the central themes discussed?
The core themes include digital shopping behaviour, consumer decision-making processes, the role of brand trust, and the impact of technological innovations in online retail.
What is the main objective of the study?
The study aims to identify the factors that motivate or demotivate customers from shopping for clothes online and to understand how companies can improve their e-commerce strategies to enhance customer satisfaction.
Which research methods were employed?
The researcher utilized a mixed-methods approach, combining secondary data analysis with primary research consisting of a survey questionnaire and semi-structured interviews.
What does the main body of the work cover?
The main body includes a comprehensive literature review of consumer behaviour theories, a detailed methodology chapter, an analysis of empirical data collected from online shoppers, and a discussion of these findings.
How can this work be characterized using keywords?
The work is characterized by terms such as Consumer Behaviour, E-commerce, Marketing Strategy, Online Shopping, and Retail Technology.
What role does social media play in the findings of this study?
The study finds a significant relationship between social media usage (particularly Facebook) and consumer purchasing decisions, suggesting that marketers should leverage these platforms for customer engagement.
What is the significance of virtual fitting technology?
Virtual fitting technology is highlighted as a critical innovation that could solve the issue of lack of tangibility in online shopping, thereby increasing consumer confidence and reducing returns.
- Citar trabajo
- Murali Guruswamy (Autor), 2013, Online Shopping Habits and Consumer Behavior, Múnich, GRIN Verlag, https://www.grin.com/document/268784
