Search Engines. About searching & finding

Seminararbeit , 2012 , 23 Seiten , Note: 1,3

Medien / Kommunikation - Forschung und Studien

At present, there are approx. 614 million registered Hostnames2 and approx. 184 million active websites, corresponding to the available statistics of the web analysis service Netcraft.3 The latter value does not refer to single websites belonging to everything for this IP-address, but identified Internet addresses only on these by a single IP-address. This answers a http inquiry and distribute a website. The number of all websites cannot easily estimate, because of many factors like the strong size differences and dynamic websites. If one searching at Google for the concept http or WWW one gets a value of over 25 billion of websites delivered, which seems to be almost realistic. 4 After statistics of internetworldstats.com5 almost 2.2 billion people (approx. 32 percent of the world population) using the Internet today, thereby is the number in the past 11 years increased by 528 percent. In Europe, approx. 500 million people are using the Internet, of these around 67 million in Germany. According to this in Germany, there are meanwhile more than 82 percent of the citizens, which are using the Internet. For the named data there are broader aspects, which have influence to the information retrieval. Different languages, expired information, differently format for example documents, music, video or pictures, fall under this. In addition, it can be obstructive due to the steady updates of the contents to regain the same information at a later occasion. Out of the introduction, it gets obvious, that the abstract of searching and finding by search engines brings already many questions with themselves. Because of the expected extent, this work cannot answer the topic and possible questions profoundly and extensively and rather serves fundamental researches for further work.

Inhaltsverzeichnis (Table of Contents)

• 1 Introduction
• 2 Search engines
• 2.1 Types of search engines
• 2.2 Information Retrieval
• 2.3 How works a search engine
• 3 Search engine on a monetary view
• 3.1 Search engine marketing
• 3.2 The Google Matrix
• 4 Summary and future prospect
• 5 Literary sources
• 6 Internet sources
• 7 Appendix
• 8 Image Index
• 9 Abbreviation Index

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This seminar paper examines the role of search engines in information retrieval within the World Wide Web. It explores the various types of search engines, their underlying mechanisms, and the impact of search engine marketing on their development and use. The paper also delves into the monetary aspect of search engines, highlighting their significance in the digital economy.

• Information Retrieval and Search Engines
• Types of Search Engines
• Search Engine Algorithms and Ranking Systems
• Search Engine Marketing and its Impact
• The Monetary Value of Search Engines

Zusammenfassung der Kapitel (Chapter Summaries)

• Chapter 1: Introduction: This introductory chapter establishes the context for the paper, highlighting the unique challenges of information retrieval in the World Wide Web. It also presents relevant statistics on the size and growth of the Internet and the number of websites.
• Chapter 2: Search engines: This chapter explores the various aspects of search engines, including their different types, the principles of information retrieval, and the workings of search engine algorithms. It also discusses the evolution of search engines and the emergence of specialized search engines.
• Chapter 2.1: Types of search engines: This sub-chapter dives into the different categories of search engines, including general purpose engines, specialized engines, and those designed for specific content types. It also explores the development of the first search engines and their reliance on web crawlers and ranking methods.
• Chapter 2.2: Information Retrieval: This sub-chapter delves into the theoretical foundations of information retrieval, analyzing the challenges of efficiently finding relevant information within the vast digital landscape.
• Chapter 2.3: How works a search engine: This sub-chapter delves into the technical aspects of search engines, explaining how they process queries, index websites, and rank results. It highlights the importance of search algorithms, such as Google's PageRank, in determining search results.
• Chapter 3: Search engine on a monetary view: This chapter examines the commercial side of search engines, focusing on search engine marketing and its impact on the digital economy. It analyzes the revenue models of major search engines and their role in driving online advertising.
• Chapter 3.1: Search engine marketing: This sub-chapter explores the various strategies and techniques used in search engine marketing, such as keyword optimization, paid advertising, and link building. It also discusses the evolution of search engine marketing and its increasing importance in digital business.
• Chapter 3.2: The Google Matrix: This sub-chapter dives into the complex network of algorithms and ranking factors that underpin Google's dominance in the search engine market. It examines the influence of user behavior, website quality, and link popularity on Google's search results.

Schlüsselwörter (Keywords)

This seminar paper focuses on the key themes of information retrieval, search engine algorithms, search engine marketing, and the impact of search engines on the digital economy. The primary concepts explored include web crawlers, ranking methods, PageRank, specialized search engines, search engine optimization, and online advertising.

• Hochschule: Sprachen & Dolmetscher Institut München
• Veranstaltung: Search engines
• Note: 1,3
• Autor: M.A. Andre Ullmann (Autor:in)
• Erscheinungsjahr: 2012
• Seiten: 23
• Katalognummer: V269248
• ISBN (eBook): 9783656603078
• ISBN (Buch): 9783656603023
• Sprache: Englisch
• Schlagworte: search, engines, about