Nike Inc. was founded in 1964 by Bill and Phil as Blue Ribbon Sports. It is headquartered in Oregon, United States and operates on a global scale. The company is traded on NYSE and operates in apparel industry. Its segment markets include athletic footwear and apparel, sports equipment’s, and recreational products. With control of over 60% of the business Nike has become a pop culture and at the same time involved in corporate social responsibilities. Increase in market resulted to be marked as the advertisement of the year in 2003 while in 2004 its annual revenues exceeded $ 13 billion. Nike’s acquisitions include Starter and Umbro (NIKE, INC., 2013). Its subsidiaries include Hurley International and Converse Inc. with over 44,000 employees it made a revenue of US$ 24.128 billion and a net income of US$ 2.223 billion in the fiscal year 2012. In 2 fiscal year 2009 Nike reported a revenue of US$ 19.2 billion. Nike has offices are located over 45 countries. Nike sells products in over 180 countries. Nike Portfolio include top competitive brands which include: NIKE brand ( accessories, footwear, apparel, and equipment); Cole Haan (designs, distributes and markets handbags, luxury shoes, outwear and footwear); Converse ( athletic footwear, apparel and accessories); Hurley International LLC (action sports and youth lifestyle footwear, apparel and accessories); Umbro; Nike Golf; and Jordan brand providing similar products (Carbasho, 2010).
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Vision
- Organizational Culture
- Organization Structure
- Organization Process
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This text analyzes Nike, Inc.'s approach to corporate social responsibility (CSR), examining its evolution, implementation, and impact across various organizational aspects. The analysis focuses on how Nike integrates CSR into its vision, organizational culture, structure, and processes to achieve sustainable business practices and positive societal impact.
- Nike's CSR Vision and Strategy
- Integration of CSR into Organizational Culture
- The Role of Organizational Structure in CSR Implementation
- Alignment of Organizational Processes with CSR Goals
- Impact of CSR Initiatives on Nike's Business and Society
Zusammenfassung der Kapitel (Chapter Summaries)
Introduction: This chapter introduces Nike, Inc., its history, market position, and diverse product portfolio. It highlights Nike's significant growth and its increasing involvement in corporate social responsibility initiatives, setting the stage for a deeper analysis of the company's CSR approach. The chapter establishes Nike's global reach and scale, providing context for understanding the complexity of its CSR challenges and the significance of its endeavors. The inclusion of financial details underscores the company's size and success, while also emphasizing the immense responsibility that comes with such a prominent position in the global marketplace.
Vision: This section details Nike's mission to inspire and innovate for every athlete in the world, defining 'athlete' inclusively. It explores the company's 11 Maxims guiding employee conduct and the emphasis on fostering a culture of innovation, ethical behavior, and sustainable practices. The chapter highlights the pivotal role of employee engagement and the integration of sustainability into daily operations, from material sourcing to process design, reflecting Nike's commitment to balancing profit with planetary and social well-being. This vision statement is crucial because it forms the foundation for Nike's subsequent CSR efforts.
Organizational Culture: This chapter focuses on Nike's internal controls and how they shape its organizational culture. It describes the company's efforts to cultivate a committed workforce that understands and adheres to its ethical codes. The emphasis on monitoring employee health, safety, and working conditions across its supply chain showcases Nike's commitment to ethical labor practices. Significant improvements in eliminating excessive overtime and implementing tailored human resource management systems in contract factories are highlighted, illustrating the evolution of Nike's commitment to fair labor practices. The section also emphasizes the positive impact of a strong organizational culture on employee morale, productivity, and overall business success.
Organization Structure: This chapter examines Nike's organizational structure, revealing its adaptation to the demands of labor compliance, environmental sustainability, and global operations. The adoption of a matrix structure, combining functional and divisional elements, is analyzed, highlighting its effectiveness in facilitating decision-making and rapid response to changing market demands and CSR initiatives. The discussion emphasizes how this structure supports the integration of CSR across various departments and brands, ensuring consistency in ethical and safety standards. The chapter also explains how this structure allows for specialization within various product lines while maintaining alignment with overarching company goals.
Organization Process: This chapter explores how Nike's organizational processes are aligned with its vision and goals. It highlights the importance of consistent process performance in achieving long-term benefits and enabling the transition to a sustainable economy. The focus on supply chain processes and their impact on employee well-being, environmental protection, and stakeholder satisfaction demonstrates the comprehensive integration of CSR principles into daily operations. The chapter emphasizes the interconnectedness of various processes in achieving both business objectives and broader sustainability goals.
Schlüsselwörter (Keywords)
Corporate Social Responsibility (CSR), Nike, Inc., Sustainability, Organizational Culture, Organizational Structure, Supply Chain, Ethical Labor Practices, Sustainable Business, Innovation, Global Operations.
Nike, Inc.'s Approach to Corporate Social Responsibility: FAQ
What is the overall focus of this document?
This document provides a comprehensive overview of Nike, Inc.'s approach to Corporate Social Responsibility (CSR), analyzing how CSR is integrated into its vision, organizational culture, structure, and processes to achieve sustainable business practices and positive societal impact. It includes a table of contents, objectives and key themes, chapter summaries, and keywords.
What are the key themes explored in the analysis of Nike's CSR?
The key themes include Nike's CSR vision and strategy, the integration of CSR into its organizational culture, the role of its organizational structure in CSR implementation, the alignment of organizational processes with CSR goals, and the impact of CSR initiatives on Nike's business and society.
What aspects of Nike's operations are examined in relation to CSR?
The analysis examines Nike's vision statement, its internal controls and organizational culture, its organizational structure (including its matrix structure), and its organizational processes, particularly within its supply chain. The impact on employee well-being, environmental protection, and stakeholder satisfaction are all considered.
How does Nike's vision statement relate to its CSR efforts?
Nike's mission to "inspire and innovate for every athlete in the world" (defining 'athlete' inclusively) and its 11 Maxims guide employee conduct and emphasize innovation, ethical behavior, and sustainable practices. This vision forms the foundation for its CSR initiatives.
What role does Nike's organizational culture play in its CSR strategy?
Nike focuses on cultivating a committed workforce that understands and adheres to its ethical codes. Efforts to monitor employee health, safety, and working conditions across its supply chain, along with improvements in eliminating excessive overtime and implementing tailored human resource management systems in contract factories, are highlighted as key aspects of its organizational culture influencing CSR.
How does Nike's organizational structure support its CSR goals?
Nike's matrix structure, combining functional and divisional elements, facilitates decision-making and rapid responses to changing market demands and CSR initiatives. This structure supports the integration of CSR across various departments and brands, ensuring consistency in ethical and safety standards.
What is the significance of Nike's organizational processes in its CSR approach?
Nike's organizational processes are analyzed for their alignment with its vision and goals. The document highlights the importance of consistent process performance in achieving long-term benefits and enabling a transition to a sustainable economy. The focus is on supply chain processes and their impact on various stakeholders.
What are the key takeaways regarding the impact of Nike's CSR initiatives?
The analysis aims to demonstrate how Nike integrates CSR into its various operational aspects to achieve sustainable business practices and a positive societal impact. The success of these initiatives in improving employee conditions, environmental sustainability, and overall business performance is a key focus.
What are some of the key words associated with this analysis of Nike's CSR?
Key words include: Corporate Social Responsibility (CSR), Nike, Inc., Sustainability, Organizational Culture, Organizational Structure, Supply Chain, Ethical Labor Practices, Sustainable Business, Innovation, Global Operations.
- Quote paper
- Michael Watford (Author), 2013, Corporate Social Responsibility: Case Study of Nike, Inc., Munich, GRIN Verlag, https://www.grin.com/document/269419
