Event management industry is an industry of glamour, hype, and spot lights. While this is the façade of this industry, the backstage of this industry is very different and highly unorganized as is evident in this report. While Price Waterhouse Coopers along with FICCI was one among the first ones to make a report and call this a sunrise industry, others like Ernest &Young (E&Y) and McKinney’s have followed the trend. Other than very brief mentions here and there, even at policy levels, this industry does not seem to have attracted that it duly requires nor has it attracted investments of serious magnitude. The supply chain of this industry is intensely temporary in nature as the business is seriously intermittent. This document goes on to explore variety of events and vendors as also naming relationship between the client and vendors, power of client over a vendor, and lack of established customer satisfaction methodologies as key factors which influence the relationship between the vendors and clients in this industry.
Inhaltsverzeichnis (Table of Contents)
- Abstract
- Introduction
- Aims and Objectives of the Research
- Review of Literature
- Methodology of Research
- Research Approach
- The Research Process
- Research Philosophy
- Data Collection
- Data Validity and Reliability
- Reasons for relying on Secondary research
- Discussions
- Emerging Trends in Indian Event Management Industry
- Key strengths of the Indian Event Industry
- Key challenges
- Arduous regulations
- Manpower challenges
- Sponsorships Challenges
- Scarce infrastructure
- Demonstrating return on event investment (ROI)
- What is an ideal approach to demonstrate RoI and meet a variety of challenges
- Types of Events
- Personal events
- Corporate events
- Political Events
- Promotions and brand activations
- Other types of events
- Range of Equipment and Vendors
- Logistics and Supply Chain Management – An Overview
- Review of the performance indicators
- Customer Service levels - Focus in SCM
- Fill rates
- On-time-delivery
- Relationship between Vendors and Clients - Key Factors
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This research paper aims to analyze the client and supplier relationship in the Indian entertainment industry, particularly within the context of logistics and supply chain management. It focuses on understanding the unique challenges and dynamics present in this sector, highlighting factors that influence the relationship between clients and vendors.
- The temporary and intermittent nature of the event management industry
- The power dynamics between clients and vendors
- The lack of established customer satisfaction methodologies
- The challenges in demonstrating return on investment (ROI) for events
- The impact of key challenges like regulations, manpower, sponsorships, and infrastructure on the industry
Zusammenfassung der Kapitel (Chapter Summaries)
The introduction lays the groundwork by discussing the event management industry globally, emphasizing its understudied nature and the lack of established management practices. It highlights the unique challenges and opportunities of this industry, particularly within the Indian context.
The chapter on aims and objectives delves deeper into the specific research questions and goals guiding the study. The methodology section outlines the research approach, data collection methods, and the rationale behind relying primarily on secondary research.
The discussions section explores emerging trends within the Indian event management industry, highlighting both key strengths and significant challenges. It examines factors like arduous regulations, manpower constraints, sponsorship challenges, and scarce infrastructure, all of which influence the client-vendor relationship.
The chapter on types of events provides a comprehensive overview of different categories, ranging from personal events to corporate events, political events, promotions, and other event types. This classification helps to contextualize the diverse needs and complexities within the industry.
The chapter on logistics and supply chain management offers a general overview of the importance of effective logistics and supply chain management within the event management industry. It examines key performance indicators, including customer service levels, fill rates, and on-time delivery, which are crucial for ensuring successful events.
Schlüsselwörter (Keywords)
The key keywords and focus topics of this research include: event management, client-vendor relationship, logistics, supply chain management, Indian entertainment industry, customer satisfaction, return on investment (ROI), challenges, regulations, manpower, sponsorships, infrastructure, and emerging trends.
Frequently Asked Questions
What is the state of the Indian event management industry?
The industry is considered a "sunrise industry" but remains highly unorganized and has not yet attracted serious magnitude of investments or policy attention.
How does the supply chain work in the event industry?
The supply chain is intensely temporary and intermittent because the business depends on individual events rather than continuous production.
What are the main challenges for event managers in India?
Key challenges include arduous regulations, manpower shortages, sponsorship difficulties, scarce infrastructure, and the struggle to demonstrate Return on Investment (ROI).
How is the relationship between clients and vendors described?
The relationship is often influenced by the power dynamics where the client holds significant power over the vendor, and there is a lack of established customer satisfaction methodologies.
What performance indicators are used in event SCM?
Important indicators include customer service levels, fill rates, and on-time delivery of equipment and services.
- Citation du texte
- Michael Watford (Auteur), 2013, Client and Supplier Relationship Factors in Logistics and Supply Chain in the Indian Entertainment Industry, Munich, GRIN Verlag, https://www.grin.com/document/269423
