This place is responsible for designing, developing and sells technological products which include phones, pcs and applications. Its best-known hardware products: Mac PCs, iPods, iPhones, iPads and Apple TVs. Its customer application includes the OS X and iOS operating-system, iTunes, safari web browser, and the iLife and iWork creativity and productivity packages.
Apple was established by Steve Jobs, Steve Wozniak, and Ronald Whyne on Apr 1, 1976 to develop and sell pcs. It was incorporated as Apple computers Inc. on Jan 3, 1977, and was relabelled as Apple Inc. on Jan 9, 2007 to reflect its shifted focus towards technology. (Apple, n.d.)
Apple is the second-largest technology organization by revenue after Samsung Electronic devices, and the third-largest cell phone maker after Samsung and Htc. Fortune magazine named Apple the most popular organization in the United States in 2008, and in the world from 2008 to 2012.On Sept 30, 2013, Apple organization exceeded Coca-Cola to become the most valuable brand in the Omnicom Group's "Best Global Brands" report. The organization has also received the critique for its contractors' labour methods and also for Apple's own environmental and business methods. (Apple, n.d.)
Apple is known for its creative genius and cutting edge work in the field of technology. Apple provides state of the art products which makes it very difficult for its customers to switch over other brands. Highly personalized and smooth functioning products. Since last decade, Apple has launched revolutionary products which have changed the way technology industry functions. Apple has revolutionized smartphone market with iPhone, music players market with different versions of iPods, amazing Mac series and iTunes.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Executive Summary
- Marketing Audit
- PESTLE Analysis
- SWOT Analysis of Apple
- Porter's Competitive Forces Analysis
- New Service and Product Suggestion
- Communication Plan for Web Based Phones/MacBook
- Promotional Mix
- Advertising
- Sales promotion
- Public Relations
- Exchange Offers
- Evaluation of the communication plan
- Recommendations & Conclusion
- Bibliography
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This report provides a comprehensive marketing audit of Apple Inc., a leading multinational technology corporation. The analysis aims to understand Apple's current market position, identify potential opportunities for growth, and propose a new service/product plan. This report explores key factors shaping the company's competitive landscape and explores opportunities for future success.- External Environment Analysis
- Competitive Advantage and Market Positioning
- New Service/Product Development
- Communication Strategy and Promotion
- Recommendations for Strategic Growth
Zusammenfassung der Kapitel (Chapter Summaries)
The "Introduction" section provides an overview of Apple Inc., highlighting its history, key products, and market position as a leading technology company. The "Executive Summary" offers a condensed overview of the marketing audit, outlining the key findings and recommendations. This section highlights the critical factors analyzed, such as the PESTLE analysis, SWOT analysis, Porter's Five Forces Analysis, and the proposed service/product plan. The "Marketing Audit" section delves into a comprehensive analysis of Apple's internal and external environment. The "PESTLE Analysis" examines the political, economic, social, technological, environmental, and legal factors influencing the company's operations. This analysis provides insights into the external forces impacting Apple's business decisions and future growth.Schlüsselwörter (Keywords)
This report examines Apple's marketing strategy and competitive landscape. Key terms and concepts explored include PESTLE analysis, SWOT analysis, Porter's Five Forces, competitive advantage, new product development, communication strategy, and strategic recommendations. These analyses provide valuable insights into the factors driving Apple's success and future potential.- Quote paper
- Sherry King (Author), 2011, Apple marketing audit and new service product plan, Munich, GRIN Verlag, https://www.grin.com/document/269800
