This paper investigates the influence of e-commerce and related factors on the consumer behaviour with respect to the purchase decisions of mobile phones. The different factors that influence the consumer behaviour related to buying mobile phones have been identified in this research.
Electronic commerce or e-Commerce consists of the buying and selling of products and services over electronic systems such as the Internet and other computer networks. The amount of trade conducted electronically is remarkably increased with the widespread use of the Internet (Blackwell, 2006). To facilitate global trade various schemes for transaction of electronic money have been introduced. Such schemes offer concrete solutions to the risk associated with trust, information security, international finance, and other factors posing uncertainty. Trust is a major focus of e-commerce professionals. In traditional trade much of mechanisms for building trust are related to the form of communication between the participants and costs related to the contact in person. In case of remote access (in terms of the Internet, for example) many of the traditional mechanisms for establishing trust between participants exists. Therefore, options to enhance or introduce other new mechanisms are used for confidence building (Bodenhausen, 2012). There are different forms of e-commerce. The e-commerce models are:
Table of Contents
Introduction
Literature Review
Findings
Discussion and analysis
Research Objectives and Themes
This study aims to assess the impact of e-commerce on consumer buying behavior, specifically focusing on the mobile phone product category within the Amazon UK platform. The research explores the factors that influence purchasing decisions, the challenges consumers face, and how these experiences affect customer loyalty and satisfaction.
- Analysis of e-commerce influences on mobile phone purchasing behavior.
- Evaluation of factors driving consumer preference for online retail.
- Review of operational obstacles in the Amazon e-commerce model.
- Identification of strategies to improve customer satisfaction and retention.
Excerpt from the Book
Background of the research:
Electronic commerce or e-Commerce consists of the buying and selling of products and services over electronic systems such as the Internet and other computer networks. The amount of trade conducted electronically is remarkably increased with the widespread use of the Internet (Blackwell, 2006). To facilitate global trade various schemes for transaction of electronic money have been introduced. Such schemes offer concrete solutions to the risk associated with trust, information security, international finance, and other factors posing uncertainty. Trust is a major focus of e-commerce professionals. In traditional trade much of mechanisms for building trust are related to the form of communication between the participants and costs related to the contact in person. In case of remote access (in terms of the Internet, for example) many of the traditional mechanisms for establishing trust between participants exists. Therefore, options to enhance or introduce other new mechanisms are used for confidence building (Bodenhausen, 2012). There are different forms of e-commerce.
Summary of Chapters
Introduction: This chapter introduces the research background, defines various e-commerce models, and outlines the objectives and significance of the study.
Literature Review: This section examines existing theories on consumer behavior, the historical development of Amazon, and the role of factors like pricing, trust, and convenience in online shopping.
Findings: This chapter presents the data collected from the customer survey, utilizing visual charts to illustrate consumer preferences, delivery experiences, and satisfaction levels regarding Amazon UK.
Discussion and analysis: This section interprets the survey findings in light of existing literature, discussing the impact of e-commerce on consumer decisions and offering recommendations for improvement.
Keywords
e-commerce, consumer behavior, Amazon UK, mobile phones, online shopping, customer satisfaction, trust, pricing policy, digital payments, logistics, delivery time, purchasing decision, customer loyalty, marketing strategy, retail.
Frequently Asked Questions
What is the core focus of this research?
The research fundamentally examines how e-commerce influences consumer buying behavior, particularly when purchasing mobile phones via Amazon in the UK market.
Which key themes are explored in this work?
The work covers themes such as the role of pricing strategies, the importance of trust and security in digital transactions, customer satisfaction metrics, and the influence of convenience on online shopping habits.
What is the primary research objective?
The primary goal is to analyze the factors that influence consumers' purchasing behavior and identify the obstacles hindering the growth of the e-commerce business model within the mobile phone category.
What scientific methodology was employed?
The research adopts a quantitative approach, utilizing a survey questionnaire distributed to 100 frequent Amazon customers to gather primary data for analysis.
What is covered in the main body of the work?
The main body includes a critical review of literature, an analysis of consumer decision-making stages, a presentation of survey findings regarding delivery and payment systems, and a discussion on potential strategic improvements for Amazon.
Which keywords best describe this study?
Key terms include e-commerce, consumer behavior, Amazon, customer loyalty, purchasing decision, and digital retail strategy.
How does price influence the consumer's decision to buy mobile phones on Amazon?
The research finds that low pricing and discounts are the most significant motivators, as they offer a competitive advantage over physical retail stores.
Why is trust highlighted as a critical factor in this research?
Trust is essential because of the risks associated with online transactions, specifically regarding product quality, delivery reliability, and data security, which directly impact customer retention.
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- Gerald Moss (Autor:in), 2012, Consumer Behaviour at Amazon. A case study of mobile phones sold by Amazon UK, München, GRIN Verlag, https://www.grin.com/document/269821
