This paper investigates the influence of e-commerce and related factors on the consumer behaviour with respect to the purchase decisions of mobile phones. The different factors that influence the consumer behaviour related to buying mobile phones have been identified in this research.
Electronic commerce or e-Commerce consists of the buying and selling of products and services over electronic systems such as the Internet and other computer networks. The amount of trade conducted electronically is remarkably increased with the widespread use of the Internet (Blackwell, 2006). To facilitate global trade various schemes for transaction of electronic money have been introduced. Such schemes offer concrete solutions to the risk associated with trust, information security, international finance, and other factors posing uncertainty. Trust is a major focus of e-commerce professionals. In traditional trade much of mechanisms for building trust are related to the form of communication between the participants and costs related to the contact in person. In case of remote access (in terms of the Internet, for example) many of the traditional mechanisms for establishing trust between participants exists. Therefore, options to enhance or introduce other new mechanisms are used for confidence building (Bodenhausen, 2012). There are different forms of e-commerce. The e-commerce models are:
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Literature Review
- Findings
- Discussion and analysis
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This research aims to assess consumer buying behavior regarding mobile phones on Amazon UK, analyzing the impact of e-commerce on this behavior. It seeks to identify factors influencing consumer choices in favor of, and against, e-commerce for mobile phones on this platform. The study also aims to review obstacles to the growth of this business model and provide recommendations for increasing sales.
- Impact of e-commerce on consumer buying behavior for mobile phones.
- Factors influencing consumer preference for e-commerce when purchasing mobile phones.
- Obstacles to the growth of e-commerce for mobile phones on Amazon UK.
- Recommendations for increasing mobile phone sales through Amazon UK.
- Consumer decision-making process in the context of online mobile phone purchases.
Zusammenfassung der Kapitel (Chapter Summaries)
Introduction: This chapter introduces the concept of e-commerce and its rapid growth, particularly in online retail. It highlights the shift in consumer behavior due to the convenience and cost-effectiveness of online shopping, using Amazon.com as a prime example. The chapter focuses on Amazon.co.uk as the case study, detailing its B2C and C2C business models and the chosen product category: mobile phones. The chapter establishes the research aims and objectives, emphasizing the need to understand the factors influencing consumer decisions in online mobile phone purchases.
Literature Review: This section would delve into existing research on consumer behavior, specifically within the context of e-commerce and online purchasing decisions. It would likely explore established models of consumer decision-making, drawing on relevant theories and frameworks from behavioral economics and marketing. This would provide a foundational understanding of the theoretical underpinnings of the study and contextualize the subsequent empirical findings.
Findings: This chapter presents the results of the research, likely including statistical data and analysis related to consumer behavior in the context of mobile phone purchases on Amazon.co.uk. It would systematically present evidence relevant to the research objectives, identifying key trends and patterns in consumer preferences, purchase decisions, and perceived challenges or obstacles related to online mobile phone shopping. The chapter would serve as the empirical backbone of the study, providing concrete data supporting the subsequent discussion and analysis.
Schlüsselwörter (Keywords)
E-commerce, consumer behavior, online shopping, mobile phones, Amazon UK, purchase decisions, B2C, C2C, consumer preferences, online retail, marketing, business model, consumer satisfaction.
Frequently Asked Questions: Comprehensive Language Preview
What is the subject of this research preview?
This preview details a research project assessing consumer buying behavior regarding mobile phones on Amazon UK. It analyzes the impact of e-commerce on this behavior, identifying factors influencing consumer choices, obstacles to growth, and offering recommendations for increasing sales.
What topics are covered in the Table of Contents?
The Table of Contents includes: Introduction, Literature Review, Findings, and Discussion and Analysis.
What are the main objectives and key themes of the research?
The research aims to understand the impact of e-commerce on consumer mobile phone purchasing behavior on Amazon UK. Key themes include factors influencing consumer preference for online purchasing, obstacles to e-commerce growth in this sector, and recommendations for sales improvement. The consumer decision-making process within this online context is also a central theme.
What is included in the Chapter Summaries?
The chapter summaries provide a brief overview of each section: The Introduction establishes the context of e-commerce and Amazon's role, defining the research aims. The Literature Review outlines the theoretical background drawn from existing research on consumer behavior and e-commerce. The Findings section details the empirical results of the research, presenting data and analysis on consumer behavior. (Note: A "Discussion and Analysis" chapter summary is not provided in the preview).
What keywords are associated with this research?
Keywords include: E-commerce, consumer behavior, online shopping, mobile phones, Amazon UK, purchase decisions, B2C, C2C, consumer preferences, online retail, marketing, business model, and consumer satisfaction.
What type of business models are discussed?
The preview mentions Amazon.co.uk's B2C (Business-to-Consumer) and C2C (Consumer-to-Consumer) business models in relation to mobile phone sales.
What is the geographic focus of the research?
The research focuses specifically on consumer behavior within the Amazon UK marketplace.
What kind of data is likely presented in the "Findings" chapter?
The "Findings" chapter is expected to present statistical data and analysis related to consumer behavior in purchasing mobile phones on Amazon.co.uk. This would include trends and patterns in consumer preferences and perceived challenges.
What is the overall purpose of this preview?
This preview provides a comprehensive overview of the research project, outlining its objectives, methodology, and key findings, intended for academic use and analysis.
- Arbeit zitieren
- Gerald Moss (Autor:in), 2012, Consumer Behaviour at Amazon. A case study of mobile phones sold by Amazon UK, München, GRIN Verlag, https://www.grin.com/document/269821
