The term sales management means achieving the sales objectives of an organization in an effective way through efficient planning and training. Thus directing and managing resources of the organization. Under sales management, we have got four major phase and they include; conception, planning, execution and control. More so, sales management deals with of attracting customers to exchange what they have (money) with goods and services provided by the company. Sale management may concern its self with enlarging chances of instilling many processes in various places and widening the new sales channels.
Problems faced by sales managers
All of us are aware that that the customer is at the heart of any business and any sales promotion initiative should aim at targeting the market prevailing conditions and get a chance to appeal to the customers otherwise in real essence the a manager is faced with a challenge of loosing its customers due to stiff competition from the competitors. This is just an example of how poor sales promotion strategies can cause a blunder of even loosing the customers who are the main stakeholders to the business.
One of the common problems faced by sales manager is congratulating the sales force of a job which has been done well and move to other areas of improvement.
Inhaltsverzeichnis (Table of Contents)
- Question one: Problems faced by sales managers
- Introduction
- Problems faced by sales managers
- Conclusion
- Question Two: Sales training for both new and experienced sales people
- Introduction
- Training sales people
- Conclusion
- Question there: Getting customers via internet
- Introduction
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This text explores key challenges faced by sales managers and provides insights into effective sales training practices. It aims to enhance understanding of sales management strategies and their impact on organizational success.- Sales management challenges
- Importance of sales planning and support
- Sales training for new and experienced employees
- Impact of technology on sales management
- E-commerce as a modern sales strategy
Zusammenfassung der Kapitel (Chapter Summaries)
Question one: Problems faced by sales managers
This section discusses various challenges encountered by sales managers, including the lack of sales planning, insufficient sales support, and the need to adapt to evolving technology. It emphasizes the crucial role of effective sales management in achieving organizational sales targets.Question Two: Sales training for both new and experienced sales people
This section examines the importance of sales training for both new and experienced employees. It highlights various training methods and their potential benefits, emphasizing job orientation, increased productivity, and market diversification.Question there: Getting customers via internet
This section briefly introduces the increasing significance of e-commerce as a modern marketing strategy for businesses. It underscores the importance of online presence in today's business world.Schlüsselwörter (Keywords)
The text focuses on core concepts related to sales management, including sales planning, sales support, sales training, technology adaptation, e-commerce, market diversification, and organizational goals. It explores how these concepts contribute to achieving sales objectives and fostering organizational growth.Frequently Asked Questions
What are the four major phases of sales management?
Sales management consists of four key phases: conception, planning, execution, and control.
What are the common problems faced by sales managers?
Sales managers often face challenges such as a lack of sales planning, insufficient sales support, stiff competition, and the need to adapt to evolving technology.
Why is sales training important for both new and experienced staff?
Training helps with job orientation, increases productivity, aids in market diversification, and ensures that the sales force is prepared for changing market conditions.
How does e-commerce impact modern sales management?
E-commerce is a critical modern sales strategy that allows businesses to reach more customers and expand sales channels via the internet.
What is the primary goal of sales management?
The primary goal is to achieve an organization's sales objectives effectively through efficient planning, training, and resource management.
What happens if sales promotion strategies are poor?
Poor strategies can lead to a loss of customers to competitors, as the business fails to appeal to prevailing market conditions.
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- Alex Maingi (Autor), 2011, Sales management, Múnich, GRIN Verlag, https://www.grin.com/document/269961
