Marketing in any organization or event is very important since it creates awareness and aims at promoting improving a product. Marketing can be defined as a set of processes that are undertaken by a firm in order to create, communicate and add value to the products that the organization deals with (Kotler and Kotler 1999). The aim of marketing is to create awareness and a relationship to the customers in a manner that will be beneficial to the organization and the stakeholders. This study paper aims at looking at commercial marketing and political marketing and analyzing he similarities and differences that exists between the two.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Theory in marketing
- Commercial Marketing
- Political marketing
- Strategy in marketing
- Differences
- Implications to the Bahrain political marketplace
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This paper aims to examine both commercial and political marketing, analyzing their similarities and differences. It delves into the theoretical underpinnings of each type of marketing, exploring its evolution and current practices. The paper also considers the strategic implications of marketing in the context of political campaigns and the challenges faced by political parties in utilizing marketing tools effectively.
- The evolution and nature of commercial marketing.
- The application and strategies of political marketing.
- The key differences between commercial and political marketing.
- The impact of political marketing on the Bahrain political landscape.
- The challenges of free speech and information control in political marketing.
Zusammenfassung der Kapitel (Chapter Summaries)
The introductory chapter defines marketing and outlines the paper's objective to explore the relationship between commercial and political marketing. It briefly touches on the history and evolution of marketing, highlighting the shift towards personalized and strategic approaches.
The second chapter delves deeper into the theoretical framework of marketing. It defines commercial marketing and explores its various stages, emphasizing the importance of strategic and operational marketing in achieving competitive advantage and customer satisfaction.
The chapter then shifts focus to political marketing, defining it as the application of persuasive techniques to market politicians and their policies. It examines different perspectives on political marketing, highlighting the use of professional tools like advertising and public relations.
The third chapter delves into the strategic aspects of both commercial and political marketing. It discusses Maarek's (1995) framework, illustrating the different strategies employed in each domain. However, the chapter also highlights the complex nature of political marketing, recognizing that a party's "products" encompass more than just political communication.
The fourth chapter focuses on the differences between commercial and political marketing. It identifies seven key distinctions highlighted by Lock and Harris (1996), including the unique characteristics of voting decisions, the collective nature of political choices, and the challenges associated with building and sustaining political parties.
Schlüsselwörter (Keywords)
This paper focuses on the key concepts of commercial and political marketing, exploring their similarities and differences. Key terms include strategic marketing, operational marketing, political communication, voter behavior, political campaigns, and freedom of speech. The paper also examines the implications of information control and censorship on political marketing, particularly in the context of the Bahrain political marketplace.
- Quote paper
- Amand James (Author), 2010, Political Marketing, Munich, GRIN Verlag, https://www.grin.com/document/270047
